Target new customers and increase conversion rate
Posted: Tue Feb 18, 2025 3:41 am
The ability to target new customers with relevant and personalized campaigns is able to attract more targeted customers, who will therefore have higher than average conversion rates. One of the goals that can be achieved with personalization is therefore certainly linked to improving the effectiveness of acquisition campaigns and the associated ROI .
The challenges ahead
More choice for consumers, both in terms of products and channels, means more personalization challenges for brands. 71% of respondents agree that the proliferation of touchpoints has significantly increased consumer expectations for brand experiences.
This undoubtedly represents a new challenge for marketing, which must necessarily, to kuwait cell phone number list be effective, attract new customers by offering them an impeccable service that transforms them into loyal customers over time.
marketing-personalization-pwc-research-2
The biggest challenges facing businesses are:
– Managing consumer expectations
Today’s consumers not only expect to interact with businesses through the devices and channels they prefer, they expect those experiences to be enjoyable. Product and service offerings must be relevant, personalized, and delivered at the right time, regardless of the channel used.
– Manage and exploit consumer data
Businesses have more data at their disposal than ever before, so it’s essential to organize themselves to collect and make this data actionable.
– Manage the relationship with consumers well
The line between offering relevant messages and being too “intrusive” (to the detriment of privacy) is very thin. For this reason, it is essential to be able to dose in the right way, by automating the process, the level of pressure and the way we behave with our consumers.
The challenges ahead
More choice for consumers, both in terms of products and channels, means more personalization challenges for brands. 71% of respondents agree that the proliferation of touchpoints has significantly increased consumer expectations for brand experiences.
This undoubtedly represents a new challenge for marketing, which must necessarily, to kuwait cell phone number list be effective, attract new customers by offering them an impeccable service that transforms them into loyal customers over time.
marketing-personalization-pwc-research-2
The biggest challenges facing businesses are:
– Managing consumer expectations
Today’s consumers not only expect to interact with businesses through the devices and channels they prefer, they expect those experiences to be enjoyable. Product and service offerings must be relevant, personalized, and delivered at the right time, regardless of the channel used.
– Manage and exploit consumer data
Businesses have more data at their disposal than ever before, so it’s essential to organize themselves to collect and make this data actionable.
– Manage the relationship with consumers well
The line between offering relevant messages and being too “intrusive” (to the detriment of privacy) is very thin. For this reason, it is essential to be able to dose in the right way, by automating the process, the level of pressure and the way we behave with our consumers.