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So what’s next for AI in digital marketing?

Posted: Mon Dec 23, 2024 6:49 am
by robiulhasan
What’s the Future of AI in Digital Marketing?
AI has already changed marketing. It’s helping companies gain a deeper understanding of their customers - and their needs - and figure out the best channels and content to engage with their target audience online.

Big companies like HubSpot, Zapier, and Salesforce are incorporating AI solutions into their pipelines and products to help marketers and salespeople use the technology effectively.

" 69% of marketing departments have invested in pai cellphone number in philippines d subscriptions for AI tools, with another 29% planning to subscribe "
- 'Riding the Wave' report by Kaltura

AI is expected to continue to enhance marketing strategies through hyper-personalization, improving customer experiences, and streamlining campaign processes. This can help you optimize activities on digital channels such as social media and email marketing and even boost your influencer marketing campaigns where AI is also taking hold.

One area where AI will play a big role in the short-term is search marketing. As competition for the eyes of consumers is fierce, you’ll need to create content that’s human and AI-friendly to get your company seen in search results.