What is recruitment branding?
Posted: Wed Feb 19, 2025 5:05 am
Recruitment branding is an activity in which a company clarifies the appeal of its company and effectively communicates it to job seekers. By communicating the company's philosophy, culture, working environment, etc., we build an image that makes people think, "I want to work for this company."
Recruitment branding will make it easier to acquire talent that matches your company. By establishing an attractive corporate image for job seekers, you can increase the quality and quantity of applicants.
In recent years, the labor market has become a seller's market, and the competition to acquire talent has intensified. Under these circumstances, the importance of recruitment branding continues to grow.
1. Why branding is important in mid-career recruitment
Corporate branding is becoming increasingly important in the mid-career recruitment market. This is because circumstances specific to mid-career recruitment are closely related to the job. We will explain the reasons turkey whatsapp number data why branding is important in mid-career recruitment from three perspectives.
1-1. Because it is more important for mid-career hires to match the company than for new graduates
In mid-career recruitment, the company needs people who can contribute immediately, so matching the company and the individual is even more important than in the case of new graduates. Multifaceted matching is essential, including empathy with the company's philosophy and culture, and matching work values. By clearly communicating the appeal of the company through recruitment branding, the company can prevent mismatches between companies and job seekers and acquire talent who can thrive after joining the company.
1-2. The ideal company image for employees is clear
Mid-career job seekers have worked for a company before, and therefore have a clearer career plan and ideal image of the company than new graduates. Therefore, it is important for companies to clearly communicate their strengths and characteristics so that job seekers can decide whether or not the company matches their needs. By conveying the appeal of your company through recruitment branding, you can resonate with job seekers and increase their motivation to apply.
Recruitment branding will make it easier to acquire talent that matches your company. By establishing an attractive corporate image for job seekers, you can increase the quality and quantity of applicants.
In recent years, the labor market has become a seller's market, and the competition to acquire talent has intensified. Under these circumstances, the importance of recruitment branding continues to grow.
1. Why branding is important in mid-career recruitment
Corporate branding is becoming increasingly important in the mid-career recruitment market. This is because circumstances specific to mid-career recruitment are closely related to the job. We will explain the reasons turkey whatsapp number data why branding is important in mid-career recruitment from three perspectives.
1-1. Because it is more important for mid-career hires to match the company than for new graduates
In mid-career recruitment, the company needs people who can contribute immediately, so matching the company and the individual is even more important than in the case of new graduates. Multifaceted matching is essential, including empathy with the company's philosophy and culture, and matching work values. By clearly communicating the appeal of the company through recruitment branding, the company can prevent mismatches between companies and job seekers and acquire talent who can thrive after joining the company.
1-2. The ideal company image for employees is clear
Mid-career job seekers have worked for a company before, and therefore have a clearer career plan and ideal image of the company than new graduates. Therefore, it is important for companies to clearly communicate their strengths and characteristics so that job seekers can decide whether or not the company matches their needs. By conveying the appeal of your company through recruitment branding, you can resonate with job seekers and increase their motivation to apply.