Because you should never stop learning, we have developed the second part of our Digital Dictionary.
In this edition, we will review marketing terminology that will allow you to understand more about the tools and methodologies that you can use in different strategies.
We previously reviewed terms related to campaign developments such as CTA, CPC and CPI and this was Stage 1 of this digital dictionary. Let's review the terms that comprise this second part:
Retargeting:
Retargeting is an advertising action that shows smart ads to users mexico phone number lookup free have previously visited your website. These ads impact users based on their behavior on the landing page, time spent, interests, and whether they appear on the web pages you select for your campaign.
For example, let's imagine that you enter the website of a retail company and search for specific products but do not make a purchase.
You will notice that if you enter a news page or a blog you will find advertising banners at the top, sides and bottom with the same products that you saw on the retail website.
This is how retargeting works, showing these products on a recurring basis in order to convince you and get you to complete the purchase.
Geolocation:
Another key term in the digital dictionary. Geolocation lets you know the geographic position or location of an object, whether it's a cell phone, tablet, laptop, etc. Social networks like Twitter offer this option. When editing their account settings, the user can choose to keep it on or turn it off for greater privacy.
Geolocation is a key factor in social listening and can help you develop your digital reputation strategy. For example, if a user receives poor service at a bank branch, but does not specify where in their post, geolocation will allow you to identify the area they are in and associate the location with one of your establishments.