Audience Manager

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Here the system offers you the choice of setting up your own Google Ads tag or connecting a tag in a linked Google Analytics account. Next, we will consider the option when you have chosen the first path.

The tag is configured either in "Advertising" or in "Analytics" .

Here you can specify which users you singapore example phone number are interested in: all those who visited the site, or only those who took certain steps on it.

Specific details are important for dynamic remarketing so that the system can automatically personalize the ads. That is, so that in your store the user will immediately see not all sofas, but only leather ones (if they searched for them by request).

Although basic tracking also allows you to segment your ads, you will need to manually select relevant groups of users based on the pages they view.

Select either advanced or standard tracking for a given tag .

For advanced, you will also need to set up the business type. Here, the system itself will give out options for which it already has ready-made audience lists. In the case of promoting an online store, you need to select Retail or Custom.

Advanced tracking lets you specify your business type and take advantage of predefined audience segments .

After completing the tag settings, all that remains is to embed it on the site. You can do it yourself or assign it to a web specialist, or use the Google Tag Manager (the system offers this option).

Embed the tag on your own website .

For simplified tracking (if you choose it), one global tag is enough (but on each page). In the case of advanced tracking, you will need another tag, to be placed specifically on the pages you are interested in.

In the Audience Manager (in the Audience Lists tab), the lists automatically generated by the system will now be displayed (thanks to the selection of the Retail business type). These will be all visitors in general: those who viewed a specific product, who put something in the basket, who made a purchase. That is, you get audience lists after you have created and embedded the tag.

Now the audience lists will be expanded, and the company will be able to use them at its own discretion (several at once, or a specific one) to set up contextual advertising campaigns.

In Yandex, retargeting is set up in a similar way, using a built-in tag that selects users based on pre-set criteria.