A good lead capture strategy is essential to improve the conversion of any business.
In general, a lead is a person who has shown some prior interest in an offer , whether it be content or a promotion. The main objective of lead generation is to qualify these contacts so that the sales team can later convert them into customers.
In other words, without a good lead base, it becomes much more costly and complex to make sales.
However, there is no point in having a bunch of random contacts. After all, you want to attract leads that are interested in your business , not just generate volume.
With this in mind, we have listed some strategies canada phone number list that will boost your lead capture.
1. Use the blog as your greatest ally
A blog rich in content relevant to your persona is an excellent source of lead capture. After all, Google prioritizes up-to-date, high-quality content in organic searches .
Among the types of content, it is worth paying more attention to these:
Digital Audio: You can turn your blog posts into audio files for people to listen to.
Pop-up: This feature is great for capturing contacts before they leave your page. You can use exit pop-ups or scrolling pop-ups.
Push notifications: ask your readers for permission to receive notifications on their cell phone or computer every time new content is published.
2. Social Media Converts
Yes, social media has enormous conversion power . But again, it’s not worth producing content just to generate volume.
Understand which channels your audience is present on and deliver content that is truly relevant. Remember to work on posts for each stage of the funnel and interact with your followers.
3. Webinars and live broadcasts
This is a strategy that has been gaining more and more prominence. And it is no wonder, webinars and live broadcasts are highly efficient for capturing qualified leads.
The idea here is to bring in experts to address topics of great interest to the personas. Make it possible for people to register in advance so they can watch the content. And, during the live broadcast, open up space for questions and interactions .
You can even save these videos and make them available later on your company's YouTube.
4. Use paid media
Finally, it is worth emphasizing that paid media is essential to increase the reach of your content. Organic reach usually takes longer and is delivered over a long period of time. Therefore, investing in media makes all the difference.