SEO Topic Cluster: Understand what is changing
Posted: Mon Dec 23, 2024 8:20 am
With the new changes in SEO, topic clustering aims to organize the content pages of a website.
SEO is an activity that requires constant study and attention . After all, while you are reading this text, search engines, such as Google, are updating their robots.
The objective of the search engines is always the same: the website with the greatest potential to respond to what the user searched for appears first on Google . This is why content has become increasingly important in Digital Marketing.
In SEO, the latest innovation in terms of strategy canada phone numbers is topic clustering. In other words, it is a way of organizing the pages of a website so that they are “cleaner” and more intuitive.
First of all, understand the evolution of SEO
SEO strategies are always based on changes in search engines . In turn, search engines try to adapt to user behavior . In other words, in the end, SEO needs to focus on people and behavior.
Previously, searches were based on simple keywords , such as “restaurant in São Paulo”. Nowadays, searches are longer and more complex . People literally ask Google questions.
As a result, Google has been changing to adapt to this new way of searching. Thus, it uses other factors to show results on the page, such as synonyms and the user's location . In the last major change, Rankbrain , Google launched a learning algorithm to understand the context of searches . In other words, the algorithm began to associate the current search with similar previous queries and, thus, find the best results.
The consequence of all these changes is that company websites also need to change, as do content production and SEO strategies.
What are topic clusters in SEO
Everyone already knows that good content is useful and relevant within the company's segment and according to the personas' doubts.
Now, new studies are revealing that, in SEO, topic clusters can also significantly improve a website's search rankings .
SEO is an activity that requires constant study and attention . After all, while you are reading this text, search engines, such as Google, are updating their robots.
The objective of the search engines is always the same: the website with the greatest potential to respond to what the user searched for appears first on Google . This is why content has become increasingly important in Digital Marketing.
In SEO, the latest innovation in terms of strategy canada phone numbers is topic clustering. In other words, it is a way of organizing the pages of a website so that they are “cleaner” and more intuitive.
First of all, understand the evolution of SEO
SEO strategies are always based on changes in search engines . In turn, search engines try to adapt to user behavior . In other words, in the end, SEO needs to focus on people and behavior.
Previously, searches were based on simple keywords , such as “restaurant in São Paulo”. Nowadays, searches are longer and more complex . People literally ask Google questions.
As a result, Google has been changing to adapt to this new way of searching. Thus, it uses other factors to show results on the page, such as synonyms and the user's location . In the last major change, Rankbrain , Google launched a learning algorithm to understand the context of searches . In other words, the algorithm began to associate the current search with similar previous queries and, thus, find the best results.
The consequence of all these changes is that company websites also need to change, as do content production and SEO strategies.
What are topic clusters in SEO
Everyone already knows that good content is useful and relevant within the company's segment and according to the personas' doubts.
Now, new studies are revealing that, in SEO, topic clusters can also significantly improve a website's search rankings .