Website optimization or SEO ( short for Search Engine Optimization) is a much talked about topic that is very popular.
SEO allows your website to appear in the first position on Google and other search engines every time a user searches for certain keywords.
This is a job that involves a lot of knowledge and that needs to be maintained frequently. However, the results are long-term and of high quality.
What is SEO?
Website optimization is nothing more than a set of techniques canada telephone numbers that aim to position a website in the top search results .
To work on a website's SEO, the starting point is to select the keywords that are important. This way, every time a user searches for them, the chances of the website appearing first will be greater.
Optimization, however, needs to follow several criteria and updates that Google presents. In general, however, it is possible to optimize a website thinking about 3 main pillars:
1 – Website optimization and the technical aspect
In order for your website to appear prominently on Google , the search giant needs to be able to read it. This means that the website must have been created in a modern programming language. In other words, it must have been developed in a simple and “clean” way.
Additionally, all images on your website must be accompanied by text that tells Google what they are. Pages must also contain titles and descriptions that are related to your business and keywords.
It is also essential that the website is lightweight and adapts to all devices: cell phones, tablets and desktops. Google even intends to punish websites that are not responsive to mobile devices precisely because the number of visits from them is increasing.
2 – Content as a way to achieve relevance
The second major pillar for optimizing a website for Google is content . Therefore, your website needs to bring relevant and up-to-date information to your target audience.
To do this, when creating a website, you need to understand what information is important for people to know about your company and products. In addition, you need to keep it constantly updated so that customers can easily contact you.
At this point, creating a blog for your company will help a lot. A blog is an excellent channel for sharing your company's news. It also provides tips and content that educate customers and position your brand as a reference in the market.
3 – The weight of your website’s authority
Finally, the authority of your website on the internet also counts for a lot when optimizing the website.
Having authority means that your website is linked to by other portals or blogs, as long as they are in the same segment and are also recognized as important.
Here, having a blog can make a huge difference again. Imagine that if your company produces exclusive content , it can be shared on other websites in the area, increasing relevance.
It is worth mentioning that it is essential to have the support of a specialized company to work on your company's SEO.
This is a very complex job that requires specific knowledge, as well as constant maintenance . Therefore, be careful not to follow just anyone's recommendations and end up with the opposite result and have your site penalized.