E-commerce SEO Strategies for 2024: Driving Traffic and Sales in a Competitive Landscape
E-commerce refers to commercial transactions done online. Today, the most common form of e-commerce is the use of online stores and ordering items/services online.
Popular stores like Amazon, Ali Express, and Temu dominate the global e-commerce market. However, there are plenty of smaller businesses that operate locally.
The problem they face is the brutal and unforgiving competition in the market. There are too many competitors, which makes it difficult to stand out. This is where SEO comes in.
With SEO, online stores can leverage israel mobile number search engines and results pages for exposure. The better their SEO, the higher they will rank on the results pages. This gives them an edge over their competition as they can secure more traffic, which ultimately translates to more sales.
In this article, we will go over some useful SEO strategies that drive traffic and sales to an e-commerce store. Boost your online store’s visibility and sales with our SEO-optimized e-commerce templates!
Powerful SEO Strategies for E-Commerce
The strategies we are going to discuss are not silver bullets. They take time and effort to implement. They may take longer to show their results. However, if you use them properly, you will get long-term benefits that will boost your business. These SEO strategies can work for you, whether you sell digital products like ebooks or physical products like golf T-shirts. Let’s check them out.
Optimize Web Store for Mobile Devices
In 2024, mobile devices are the most used platform for e-commerce. In the current year (2024), 60.67% of website traffic comes from mobile devices. So, a large number of your audience will visit your e-commerce store on their mobile phones.
Another reason for mobile optimization is that Google has switched to “Mobile First Indexing.” This means that Google uses the mobile version of a website to determine its SERP ranking instead of the desktop version.
This means that your website needs to be highly optimized for mobile devices. If it looks good and performs well on a mobile device, then it will rank high on the SERPs. Incorporating SaaS link building into your strategy can also enhance your website's authority.