The solution we describe is used to create and describe business models. It consists of nine key elements that help to understand, describe and plan various aspects of the company. Read more about them later in this article.
Customer segments
To better meet the needs of customers, it is necessary to divide them into separate groups whose members share certain common characteristics. Such a division helps to better understand their needs and, consequently, to more accurately define the value proposition, which is one of the key aspects of the company's proper functioning.
Value proposition
Once we have determined the target groups we are focusing on, we can move on to the next element of the model. The value proposition is the set of products and services that the company wants to offer to b2b email database poland customers in a way that meets their expectations and differentiates itself from the competition.
Channels
The element that connects the product/service with the customer are the channels:
communication - the medium or support by which information is transmitted between sender and receiver.
distribution - the path by which a product is transferred from the manufacturer to the final customer.
sales - the way a company reaches customers and completes business transactions.
They indicate how the company delivers the value proposition to specific customer segments. When analyzing this element of the business model, it is useful to answer the questions of how to relate to customers and what channels should be used to reach them in the most effective way.
Customer Relations
Another element included in Osterwalder's model is customer relationships. These must be clearly defined to effectively acquire and retain repeat buyers. Depending on the specific customer segment, their level of engagement, trust, and communication and interaction, the type of relationship can vary from personal to fully automated.