How to use YouTube to benefit your business
Posted: Mon Dec 23, 2024 10:35 am
YouTube is considered the second largest search engine on the internet, behind only Google. This is due to the rapid growth of the audiovisual content publishing platform, which currently has more than 1.3 billion active users, equivalent to one third of the number of internet users worldwide.
In Brazil, in October 2016, YouTube reached 82 million users , which represents about 80% of the 102 million people with internet access in the country. This streaming giant has become one of the main marketing and advertising platforms of the digital age, with a growing presence in the budgets of companies of all sizes.
Furthermore, by 2019, 80% of global Internet consumption will be video content , causing brands that do not invest in this means of communication to lose relevance in the market. For micro and small businesses, this is no different; the platform represents an excellent opportunity for them to reinforce their brand positioning, their presence in the digital environment and, consequently, increase their sales.
With that in mind, having a presence on YouTube is essential if you want to get noticed and increase your profits. Here are some ways you can use this platform to benefit your business:
Content
Video production
Content disclosure
Advertisements
The benefits of being present on YouTube
Video production
If your company has the resources and structure to invest in regular video production, it may be a good idea to create a YouTube channel to share this material. To do this, it is canadian cfo email list important to have a responsible team that handles the company's communications to produce the videos. Regarding the more technical part of the task, if the company does not have a technical team that can capture or edit videos, for example, it can hire an agency to perform the service.
Furthermore, it is also interesting to measure the effects of these posts. YouTube values channels with recurring videos, which have at least one post per week, on the same day and time. This means that the company must plan to produce this content, see comments, interact with followers, analyze graphs, etc. Therefore, the ideal is to invest a certain amount at the beginning, at least until you can get into a good rhythm.
Content disclosure
If your company resells products from other companies, a good alternative is to use the manufacturer's own promotional videos. This way, you will be able to maintain a channel and there will be no need to bear the costs of the studio, audio and video structure for regular production of your own content.
You can also share these videos on your social media and insert them on the product page of your website. This is a good strategy for retail chains and e-commerces to strengthen their relevance in searches for certain products.
In Brazil, in October 2016, YouTube reached 82 million users , which represents about 80% of the 102 million people with internet access in the country. This streaming giant has become one of the main marketing and advertising platforms of the digital age, with a growing presence in the budgets of companies of all sizes.
Furthermore, by 2019, 80% of global Internet consumption will be video content , causing brands that do not invest in this means of communication to lose relevance in the market. For micro and small businesses, this is no different; the platform represents an excellent opportunity for them to reinforce their brand positioning, their presence in the digital environment and, consequently, increase their sales.
With that in mind, having a presence on YouTube is essential if you want to get noticed and increase your profits. Here are some ways you can use this platform to benefit your business:
Content
Video production
Content disclosure
Advertisements
The benefits of being present on YouTube
Video production
If your company has the resources and structure to invest in regular video production, it may be a good idea to create a YouTube channel to share this material. To do this, it is canadian cfo email list important to have a responsible team that handles the company's communications to produce the videos. Regarding the more technical part of the task, if the company does not have a technical team that can capture or edit videos, for example, it can hire an agency to perform the service.
Furthermore, it is also interesting to measure the effects of these posts. YouTube values channels with recurring videos, which have at least one post per week, on the same day and time. This means that the company must plan to produce this content, see comments, interact with followers, analyze graphs, etc. Therefore, the ideal is to invest a certain amount at the beginning, at least until you can get into a good rhythm.
Content disclosure
If your company resells products from other companies, a good alternative is to use the manufacturer's own promotional videos. This way, you will be able to maintain a channel and there will be no need to bear the costs of the studio, audio and video structure for regular production of your own content.
You can also share these videos on your social media and insert them on the product page of your website. This is a good strategy for retail chains and e-commerces to strengthen their relevance in searches for certain products.