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You should diversify anchor text types, such as

Posted: Thu Mar 27, 2025 9:56 am
by sumonasumonakha.t
Using your brand name as anchor text can boost your brand awareness and contribute to a natural link profile. It's especially effective for backlinking in press releases, sponsored content, or partnerships.


Generic anchor text (e.g. "click here," "read more")
Naked URL
Partially matched keywords (where the anchor contains a variation of the main keyword)
Related keywords (keywords that are related but not exactly the same as the ones you are targeting)
Additionally, you should link to in-depth, relevant content. Instead of always linking to your homepage, use anchor text to link deeper into your site to relevant pages that provide value to the reader.

This way you can distribute the "page authority" on your website and improve the "user nurse database experience".

You can identify the anchor texts pointing to your domain using our Backlink Checker tool. Simply follow the same steps as above and you'll see the anchor texts of all your top backlinks.