Google My Business

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The most effective measures for getting ahead in local Google searches include:

An optimized profile on Google My Business
Links from local business or industry directories that point to your own website
A website optimized for smartphones
Many good Google reviews
Going into detail about each of the measures mentioned would go beyond the scope ig database of this article, so we would like to focus on an essential part of local SEO that companies should definitely consider: their own Google My Business profile.


If you haven't set up a Google My Business profile yet, or if you've only created one sporadically and quickly and don't maintain it regularly, you should read this chapter very carefully.

Google My Business is free, very easy to set up, and with a little maintenance, can become a lasting magnet for new customers. Essentially, Google My Business is a service provided by Google that allows businesses to submit all relevant information (e.g., opening hours, business description, services, etc.) to Google in one place. Google then displays this information in a clear box or in the search results on Google Maps when the business is searched for on Google.