Business Intelligence: what is it and where to start?
Posted: Sat Apr 05, 2025 11:40 am
For centuries, companies have developed based on decision-making based on the experience and market knowledge of managers and/or owners. And although some companies still operate under this model, with the evolution of technology and changes in consumer behavior, it has become increasingly clear how important it is to make decisions based on data and no longer solely on the intuition of leaders.
And since data and information are needed to make the right decisions, technology has increasingly provided ways to connect with your business and collect data and distribute relevant information for decision-making. This concept is known as Business Intelligence.
In this content, we will explain what Business Intelligence is and where you can start to make your company increasingly digital and oriented towards decision-making based on intelligent data .
In this article we will see about:
What is Business Intelligence?
Why should I implement Business Intelligence in my company?
Where to start implementing Business Intelligence?
Some BI trends that are coming with everything
Conclusion
What is Business Intelligence?
Business Intelligence is the process driven by telegram data different technologies, applications and practices that enables the collection, analysis and distribution of data and presentation of actionable and actionable information to help executive leaders, business owners and other end users in decision making.
Business Intelligence has a direct impact on the company, both strategically and tactically and operationally, since it uses historical data.
With BI your company can do:
Measurement: Create KPIs (Key Performance Indicators) based on historical data;
Data collection: Identifies market opportunities and data quality for decision making;
Analysis: Identify necessary improvements in processes;
Action: Support the new product development process and the Customer Journey;
Monitoring: Identify new market opportunities;
Why should I implement Business Intelligence in my company?
Companies seeking to differentiate themselves in the market or expand their business see business intelligence as a core business strategy. BI serves as a guide and allows the company to stop wasting money and time implementing flawed processes.
And since data and information are needed to make the right decisions, technology has increasingly provided ways to connect with your business and collect data and distribute relevant information for decision-making. This concept is known as Business Intelligence.
In this content, we will explain what Business Intelligence is and where you can start to make your company increasingly digital and oriented towards decision-making based on intelligent data .
In this article we will see about:
What is Business Intelligence?
Why should I implement Business Intelligence in my company?
Where to start implementing Business Intelligence?
Some BI trends that are coming with everything
Conclusion
What is Business Intelligence?
Business Intelligence is the process driven by telegram data different technologies, applications and practices that enables the collection, analysis and distribution of data and presentation of actionable and actionable information to help executive leaders, business owners and other end users in decision making.
Business Intelligence has a direct impact on the company, both strategically and tactically and operationally, since it uses historical data.
With BI your company can do:
Measurement: Create KPIs (Key Performance Indicators) based on historical data;
Data collection: Identifies market opportunities and data quality for decision making;
Analysis: Identify necessary improvements in processes;
Action: Support the new product development process and the Customer Journey;
Monitoring: Identify new market opportunities;
Why should I implement Business Intelligence in my company?
Companies seeking to differentiate themselves in the market or expand their business see business intelligence as a core business strategy. BI serves as a guide and allows the company to stop wasting money and time implementing flawed processes.