Product ads really work better?

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Communicating multiple benefits of a product or service:
Facebook carousel ads showcasing product benefits
Killing two birds with one stone. It's probably not the best practice, but we used carousel ads in a campaign to promote our automated Facebook Custom Audiences tool, Flow. Instead of showing just three benefits, we decided to use two images with the benefits and one with a "View Product Demo" call-to-action for people interested in learning how the tool worked.

Feel free to share any other uses you've seen or tried in the comments.

The Ultimate Guide to Social Media Lead Generation
Do Facebook multi
Another question that comes up quite often is how much better multi-product ads actually are compared to regular Page ads.

We've tried it countless times, and so have our clients, and there's no escaping it:

Significantly increased engagement and click-through rates (up to 50% higher in some cases), decreased cost per click (up to 46% lower in some cases). Greater engagement improves your Facebook Ad Quality Score, which lowers costs.

Pro tip: Keep a close eye on your carousel ad conversion rates after clicking through to your website and compare them to your Page ad's website conversion rate, if that's important to you (and it should be!). We've found that Facebook carousel ad post-click conversion rates can vary widely across industries and aren't always as good as the conversion rates you get with Page Post ads.

However, no matter your business or industry, you can't afford to miss out on Facebook carousel ads.