On Twitter, two types of auctions are offered

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automatic bidding (defined by the system itself) and maximum bidding (the advertiser defines how much they want to pay per follower, lead, engagement or click).

Like other social networks, the company only pays when the user completes the action defined for the campaign. In other words, visiting the page, becoming a follower, downloading an application, etc.

5 – Youtube

Objectives

YouTube ads must be set up through tunisia mobile database AdWords, Google's advertising platform.

In terms of objectives, the options in this channel are quite comprehensive, since audiovisual works well for institutional presentations, in favor of brand building, but it also yields excellent results in the presentation of products or services and even offers.

Types of ads

Google AdWords offers several possibilities for those interested in advertising on the Search Network and the Display Network, especially in terms of targeting.

Specifically on YouTube, you can choose from three formats:

· In-Stream: the brand's video will be displayed before or after videos selected by the user, who even have the option of not watching it;
· Trueview: sponsored videos are displayed in searches related to this format;
· Banners: the most common formats are the rectangles displayed at the bottom of the video.

Investment

The history of auction billing was created by Google, so it makes sense that this is the payment model adopted on the platform. CPV (cost per view) is specific to videos and includes their insertions on YouTube or the Display Network.

Campaign costs can vary greatly depending on the format and type of targeting used to distribute the advertising message. Therefore, it is difficult to determine an average cost for the budget.

Important detail: the advertiser only pays when the video is watched for more than 30 seconds or when some type of user interaction with the message is recorded.