Why use WhatsApp in a professional setting?
Posted: Sat Apr 19, 2025 6:43 am
Simply because this app is already used by many of your consumers. More than 60 billion messages are sent every day via WhatsApp.
Contrary to popular belief, users of WhatsApp or any other similar service want to interact with businesses. For example, a Nielsen survey of Facebook Messenger reveals that 67% of mobile messaging users expect to interact more with brands over the next two years. Additionally, 53% of respondents say they are more likely to order from a merchant they can send direct messages to.
If your target market is young, chances are they use a messaging app on a chile phone number data daily basis. A study conducted by Pew Research Center found that 42% of smartphone users aged 18 to 29 use an app like WhatsApp, compared to only 19% of users over 50.
Furthermore, mobile messaging services like WhatsApp enjoy extremely high engagement rates: 98% of messages sent through this channel are opened and read, and 90% are opened within 3 seconds of receiving them.
Your audience may already be using WhatsApp extensively to share content on dark social , a term used to describe sharing content through private channels, such as an email address or a one-on-one chat in WhatsApp. This concept is in contrast to sharing content publicly, such as on a Facebook wall.
These days, a vast majority of online sharing ( 84% ) happens on private channels like a messaging app. So, even if you're not using WhatsApp to promote your brand, chances are your potential customers are already using it to extend the reach of your content.
WhatsApp Marketing: Tips and Strategies
Unfortunately, WhatsApp doesn't sell advertising space and doesn't (yet) offer any business-specific features, so you'll have to be creative.
While this app stands out for its reach and features, it's important to develop your WhatsApp marketing strategy alongside your messaging app marketing strategy .
In this step, you'll need to figure out how to bypass the app's limitations. First, the app doesn't offer business accounts, so you'll face the same restrictions as any other user.
As we've seen, each WhatsApp account is associated with a phone number, and you can't send a message to more than 256 people. This platform is therefore not recommended for launching a large-scale campaign and reaching a large number of people. To succeed on WhatsApp, you need to turn these drawbacks to your advantage.
Remember that, like any other mobile messaging service, WhatsApp's appeal lies in its integration with our smartphones. Unlike a computer, we carry this device with us everywhere, making it feel more personal. Therefore, any marketing campaign on this platform must recognize (and respect) the more intimate nature of WhatsApp. This app allows users to chat with their friends, so it's essential to inspire trust and be creative.
Contrary to popular belief, users of WhatsApp or any other similar service want to interact with businesses. For example, a Nielsen survey of Facebook Messenger reveals that 67% of mobile messaging users expect to interact more with brands over the next two years. Additionally, 53% of respondents say they are more likely to order from a merchant they can send direct messages to.
If your target market is young, chances are they use a messaging app on a chile phone number data daily basis. A study conducted by Pew Research Center found that 42% of smartphone users aged 18 to 29 use an app like WhatsApp, compared to only 19% of users over 50.
Furthermore, mobile messaging services like WhatsApp enjoy extremely high engagement rates: 98% of messages sent through this channel are opened and read, and 90% are opened within 3 seconds of receiving them.
Your audience may already be using WhatsApp extensively to share content on dark social , a term used to describe sharing content through private channels, such as an email address or a one-on-one chat in WhatsApp. This concept is in contrast to sharing content publicly, such as on a Facebook wall.
These days, a vast majority of online sharing ( 84% ) happens on private channels like a messaging app. So, even if you're not using WhatsApp to promote your brand, chances are your potential customers are already using it to extend the reach of your content.
WhatsApp Marketing: Tips and Strategies
Unfortunately, WhatsApp doesn't sell advertising space and doesn't (yet) offer any business-specific features, so you'll have to be creative.
While this app stands out for its reach and features, it's important to develop your WhatsApp marketing strategy alongside your messaging app marketing strategy .
In this step, you'll need to figure out how to bypass the app's limitations. First, the app doesn't offer business accounts, so you'll face the same restrictions as any other user.
As we've seen, each WhatsApp account is associated with a phone number, and you can't send a message to more than 256 people. This platform is therefore not recommended for launching a large-scale campaign and reaching a large number of people. To succeed on WhatsApp, you need to turn these drawbacks to your advantage.
Remember that, like any other mobile messaging service, WhatsApp's appeal lies in its integration with our smartphones. Unlike a computer, we carry this device with us everywhere, making it feel more personal. Therefore, any marketing campaign on this platform must recognize (and respect) the more intimate nature of WhatsApp. This app allows users to chat with their friends, so it's essential to inspire trust and be creative.