Here are the digital marketing copywriting techniques you need to know:
Posted: Sat Apr 19, 2025 7:05 am
Keep it simple
Simplify your message as much as possible. This will help your audience understand your ad and then interact with it.
Keep in mind that not all users may take the time to click the "Learn More" button to read your entire piece. At Hootsuite, when we highlight posts on Facebook, we remove any excess text. This gives our readers a complete view of the text without requiring any additional manipulation.
Not sure how to simplify your message? Start by removing unnecessary egypt phone number data adjectives and using shorter words instead of longer ones.
Proofread yourself (at least twice)
When you've already spent a lot of time writing and designing an ad, this proofreading phase can seem a bit daunting. However, you should resist the temptation to publish your ad immediately.
Whether you're an expert or a novice, no copywriter is immune to mistakes, and carefully proofreading your work will help you identify any inconsistencies or inaccuracies. A quick proofread can make the difference between a bad ad and a successful one.
Don't have time to proofread? Ask a colleague for help, who can give you a fresh perspective on your text.
Forget the jargon
When running a campaign on a complex topic, we always take the time to remove any jargon from our drafts. These obscure terms won't add any value to your ad and will even negatively impact its readability.
Instead, use simple words that will make it easier to convey your message to your audience.
Tailor your speech to your target audience
Knowing your target audience and understanding why you are addressing them will help you tailor your message to better meet their needs.
Therefore, you will likely not address a financial services executive in the same way as you would a consumer. It is therefore essential that your speech and tone are consistent.
Simplify your message as much as possible. This will help your audience understand your ad and then interact with it.
Keep in mind that not all users may take the time to click the "Learn More" button to read your entire piece. At Hootsuite, when we highlight posts on Facebook, we remove any excess text. This gives our readers a complete view of the text without requiring any additional manipulation.
Not sure how to simplify your message? Start by removing unnecessary egypt phone number data adjectives and using shorter words instead of longer ones.
Proofread yourself (at least twice)
When you've already spent a lot of time writing and designing an ad, this proofreading phase can seem a bit daunting. However, you should resist the temptation to publish your ad immediately.
Whether you're an expert or a novice, no copywriter is immune to mistakes, and carefully proofreading your work will help you identify any inconsistencies or inaccuracies. A quick proofread can make the difference between a bad ad and a successful one.
Don't have time to proofread? Ask a colleague for help, who can give you a fresh perspective on your text.
Forget the jargon
When running a campaign on a complex topic, we always take the time to remove any jargon from our drafts. These obscure terms won't add any value to your ad and will even negatively impact its readability.
Instead, use simple words that will make it easier to convey your message to your audience.
Tailor your speech to your target audience
Knowing your target audience and understanding why you are addressing them will help you tailor your message to better meet their needs.
Therefore, you will likely not address a financial services executive in the same way as you would a consumer. It is therefore essential that your speech and tone are consistent.