How do Warner Music France and Hootsuite use social media?

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In addition, they represent a real opportunity to involve employees in the company's digital transformation and to boost its brand communication.

On this subject, one of the new trends in e-reputation this year is what is called Employee Advocacy . These are awareness programs that aim to transform employees into true ambassadors on social media.

“Employees often have more power and greater visibility than brands on social hong kong phone number data media,” demonstrate the figures you will find in Hootsuite’s white paper, “The Power of Employee Ambassadors .”

But social media isn't just another distribution channel. It offers brands a wealth of new data that can be used for business purposes. How can companies better listen, better engage, and become "socially intelligent"?

Johan Benoualid , South Europe Sales Manager at Hootsuite and Yvan Boudillet , Consumer Strategy Director at Warner Music France give us their point of view on this subject throughout this article.

The power of employee ambassadors
There are 3 key points of employee ambassadors according to Hootsuite:

Employee ambassadors allow your business to reach new audiences online.
Employees readily share their organization's content . If you don't support and encourage these active social media ambassadors, you're missing out on a huge opportunity.
Having employee ambassadors helps retain and engage your employees, especially millennials, who expect digital connection with their managers, community, and peers.
“ If an organization employs 10,000 people and each individual has an average of 200 Facebook friends, 61 Twitter followers, and 480 LinkedIn connections, it can potentially reach 7,410,000 people . In this example, the organization would see a 741% increase in visibility compared to using only its official channels. ”

Employee advocacy programs like the one offered by Hootsuite are a real opportunity to connect employees with the company's mission and to be able to count on their most fervent defenders, their colleagues, on social media.

" 33% of employees post messages, photos, or videos about their employer on social media without any encouragement from the employer. 56% of employees have advocated for their employer to family and friends, or in a more open forum such as a website, blog, or in a newspaper. 39% have posted praise and positive comments about their employer online. "