What are KPIs (online marketing)?
Posted: Sat Apr 19, 2025 9:17 am
The abbreviation KPI stands for "Key Performance Indicator." In traditional business management, key performance indicators are important in many areas. For example, the controlling department is responsible for monitoring the use and effectiveness of budgets. The overarching goal: to make a company as profitable as possible. Online marketing KPIs demonstrate the success of campaigns and content – provided the metrics are determined and interpreted correctly.
In fact, there are so many different KPIs that it's not easy to keep track of them all. Every company implementing an online marketing strategy chooses specific channels and measures. Before the online marketing manager switzerland phone number data creates and presents their regular reports, they need to know exactly what they should be evaluating. This always depends on the specific online marketing strategy. These usually also define the benchmarks—the desired performance of the individual measures.
Why are online marketing KPIs important?
Planning and generating content, placing ads on Facebook and Instagram via the Meta Ads Manager, creating a landing page , and interacting with users—these are just a few of the many tasks that arise in an online and social media editorial team. But how do online editors know they're doing the "right" job?
This is where KPIs come in. What used to be difficult to achieve offline is now technically quite easy to implement online: mapping the paths that prospects and customers take to reach a company or a specific product. Keyword: tracking. Even if this is no longer quite as easy and comprehensive due to data protection regulations, the available figures still provide the basis for online editorial and marketing work.
When evaluating tracking figures, the performance manager can use the KPIs to determine whether previously defined benchmarks have been achieved. At the same time, measurements and reports are important in performance marketing for flexible strategy adjustment.
The online editors get to know their users even better and can create content that leads to even more clicks and conversions.
The advantages of online marketing KPIs summarized:
They are easy and inexpensive to collect.
They show whether the marketing goals have been achieved – quantitatively and qualitatively.
They provide information on the need for optimization.
They show the areas where optimization can be done.
They provide insights into the target audience.
They make statements about the customer journey.
In fact, there are so many different KPIs that it's not easy to keep track of them all. Every company implementing an online marketing strategy chooses specific channels and measures. Before the online marketing manager switzerland phone number data creates and presents their regular reports, they need to know exactly what they should be evaluating. This always depends on the specific online marketing strategy. These usually also define the benchmarks—the desired performance of the individual measures.
Why are online marketing KPIs important?
Planning and generating content, placing ads on Facebook and Instagram via the Meta Ads Manager, creating a landing page , and interacting with users—these are just a few of the many tasks that arise in an online and social media editorial team. But how do online editors know they're doing the "right" job?
This is where KPIs come in. What used to be difficult to achieve offline is now technically quite easy to implement online: mapping the paths that prospects and customers take to reach a company or a specific product. Keyword: tracking. Even if this is no longer quite as easy and comprehensive due to data protection regulations, the available figures still provide the basis for online editorial and marketing work.
When evaluating tracking figures, the performance manager can use the KPIs to determine whether previously defined benchmarks have been achieved. At the same time, measurements and reports are important in performance marketing for flexible strategy adjustment.
The online editors get to know their users even better and can create content that leads to even more clicks and conversions.
The advantages of online marketing KPIs summarized:
They are easy and inexpensive to collect.
They show whether the marketing goals have been achieved – quantitatively and qualitatively.
They provide information on the need for optimization.
They show the areas where optimization can be done.
They provide insights into the target audience.
They make statements about the customer journey.