Communication before and behind the social media stage
Posted: Sat Apr 19, 2025 9:36 am
No more "just" 1 or 2 likes on Instagram for 1 or 2 hours of work! You want your communication on social media to resonate – with users who are relevant to you or your brand. That's clear! To do this, you first need to know their interests and what they like to consume most on social platforms. That also makes sense.
The only question is: How can you define your target groups so that you really know them inside and out?
Let's assume you sell cars. Then one of your target personas could be a 45-year-old tax advisor who needs a new car for his client appointments – let's call him Peter. Your goal: To know Peter better than he knows himself. Especially in usa phone number data car sales, there are many different target groups. You need to know each of these groups as well as Peter. We'll therefore look at how you can get to know Peter better than the back of your hand.
As a basis for your social media target group analysis, go through the following steps:
Sales: Use what is there
The first step should be to reach out to sales (if you have one). They obviously know the buyers and interested parties – in other words, Peter – best. The men and women in sales are in direct contact with (potential) customers. So, contact sales and find out firsthand who is interested in your products or services and is showing interest.
Platforms: Leverage social media metrics
Social media channels' insights provide valuable insights into who's been consuming your content so far, as well as how much interaction your competitors are getting. For example, Facebook's statistics show not only your posts, but also how much interaction your competitors are receiving on their most popular posts. Take a close look at who's generating engagement among your competitors, as this will provide you with further insight into your social media target audience analysis. This means you can gather the following initial data from the platforms:
Gender: How is the activity divided by gender?
Age: Which age groups have been reached so far?
Locations: Where are the target groups located? What is their regional relevance?
One note: If this data differs depending on the platform, it's important to define the target groups for each platform accordingly, or to assign the target groups directly to a platform. It's possible that Instagram is more likely to attract younger audiences, while Facebook also attracts older audiences. You can easily see this in the target group insights of Instagram and other platforms, and you can use them as a guide.
The only question is: How can you define your target groups so that you really know them inside and out?
Let's assume you sell cars. Then one of your target personas could be a 45-year-old tax advisor who needs a new car for his client appointments – let's call him Peter. Your goal: To know Peter better than he knows himself. Especially in usa phone number data car sales, there are many different target groups. You need to know each of these groups as well as Peter. We'll therefore look at how you can get to know Peter better than the back of your hand.
As a basis for your social media target group analysis, go through the following steps:
Sales: Use what is there
The first step should be to reach out to sales (if you have one). They obviously know the buyers and interested parties – in other words, Peter – best. The men and women in sales are in direct contact with (potential) customers. So, contact sales and find out firsthand who is interested in your products or services and is showing interest.
Platforms: Leverage social media metrics
Social media channels' insights provide valuable insights into who's been consuming your content so far, as well as how much interaction your competitors are getting. For example, Facebook's statistics show not only your posts, but also how much interaction your competitors are receiving on their most popular posts. Take a close look at who's generating engagement among your competitors, as this will provide you with further insight into your social media target audience analysis. This means you can gather the following initial data from the platforms:
Gender: How is the activity divided by gender?
Age: Which age groups have been reached so far?
Locations: Where are the target groups located? What is their regional relevance?
One note: If this data differs depending on the platform, it's important to define the target groups for each platform accordingly, or to assign the target groups directly to a platform. It's possible that Instagram is more likely to attract younger audiences, while Facebook also attracts older audiences. You can easily see this in the target group insights of Instagram and other platforms, and you can use them as a guide.