These are the advantages of a briefing template
Posted: Mon Apr 21, 2025 3:56 am
Briefings naturally vary from client to client. But that doesn't mean you have to start from scratch when creating a briefing. Once you've created a clean briefing template, you can build on it again and again.
A template is usually only suitable for a specific type of text, as the approach is very different—a blog post differs from a white paper in many aspects. However, if the client is the same, brand guidelines and some other basic aspects remain the same.
Once you have created a template as a foundation for each content format , the relevant information can be quickly added.
You should avoid these mistakes when writing a briefing
Creating a briefing requires a certain amount of feeling and routine, knowing which spain phone number data content is relevant and when. However, there are some mistakes you shouldn't make in the first place. Listed below:
Mistake 1: A briefing that is too confusing
A briefing for copywriters should always be structured and filled with information so that they can quickly grasp and understand it. If a briefing becomes too confusing, the original focus can quickly be lost. The same applies to a lack of space for creativity – copywriters work creatively, so you should never restrict them too much.
Mistake 2: The target group is formulated too vaguely
In many cases, the target audience specification is too vague and formulated in an abstract way. One reason for this could be that you don't even know your target audience well. If this is the case, you should urgently change it, as this forms your basis.
In order for copywriters to identify with your desired target audience and write for them, they need to know exactly who that buyer persona is. Therefore, the target audience, along with their needs, passions, and values, should be specified as precisely as possible in the brief. Otherwise, the copy will be created that may not interest your target audience at all.
Example of a precise target group description: The personas are approximately between 20 and 25 years old and passionate drivers. They like to repair their cars themselves rather than taking them to a repair shop. They are therefore quite knowledgeable about the topic. These personas want to discover new options regarding car repair and, if necessary, seek help with problems.
A template is usually only suitable for a specific type of text, as the approach is very different—a blog post differs from a white paper in many aspects. However, if the client is the same, brand guidelines and some other basic aspects remain the same.
Once you have created a template as a foundation for each content format , the relevant information can be quickly added.
You should avoid these mistakes when writing a briefing
Creating a briefing requires a certain amount of feeling and routine, knowing which spain phone number data content is relevant and when. However, there are some mistakes you shouldn't make in the first place. Listed below:
Mistake 1: A briefing that is too confusing
A briefing for copywriters should always be structured and filled with information so that they can quickly grasp and understand it. If a briefing becomes too confusing, the original focus can quickly be lost. The same applies to a lack of space for creativity – copywriters work creatively, so you should never restrict them too much.
Mistake 2: The target group is formulated too vaguely
In many cases, the target audience specification is too vague and formulated in an abstract way. One reason for this could be that you don't even know your target audience well. If this is the case, you should urgently change it, as this forms your basis.
In order for copywriters to identify with your desired target audience and write for them, they need to know exactly who that buyer persona is. Therefore, the target audience, along with their needs, passions, and values, should be specified as precisely as possible in the brief. Otherwise, the copy will be created that may not interest your target audience at all.
Example of a precise target group description: The personas are approximately between 20 and 25 years old and passionate drivers. They like to repair their cars themselves rather than taking them to a repair shop. They are therefore quite knowledgeable about the topic. These personas want to discover new options regarding car repair and, if necessary, seek help with problems.