Marketing Analytics in a World Without Cookies
Posted: Mon Apr 21, 2025 4:13 am
SegmentStream 's session focused on the challenges of today's marketing analytics world. Analyzing the entire user journey is no longer possible due to numerous tracking restrictions and data protection regulations:
If a visit does not result in a conversion within the same cookie, the advertising platforms poland phone number data do not receive feedback on the incremental impact of that visit.
This results in advertising platforms reaching only a small portion of the potential audience, making media buying expensive and limiting opportunities for scaling.
The solution: conversion modeling .
SegmentStream's Conversion Modeling Platform combines first-party behavioral data with advanced machine learning algorithms to evaluate each website session and predict the user's likelihood of a future conversion. If that likelihood is high enough, SegmentStream creates a "modeled conversion" that can be used for both analytics and optimization.
Conclusion
MeasureCamp Berlin 2022 provided us with an exciting day full of input and new ideas. The discussions and hands-on sessions with the diverse participants were particularly refreshing. No marketing babble, no superficial inspirational chatter, but real problems and solutions from the trenches of the analytics departments of successful companies (those who have ever been to the Adobe Summit might understand what makes the difference here
).
If a visit does not result in a conversion within the same cookie, the advertising platforms poland phone number data do not receive feedback on the incremental impact of that visit.
This results in advertising platforms reaching only a small portion of the potential audience, making media buying expensive and limiting opportunities for scaling.
The solution: conversion modeling .
SegmentStream's Conversion Modeling Platform combines first-party behavioral data with advanced machine learning algorithms to evaluate each website session and predict the user's likelihood of a future conversion. If that likelihood is high enough, SegmentStream creates a "modeled conversion" that can be used for both analytics and optimization.
Conclusion
MeasureCamp Berlin 2022 provided us with an exciting day full of input and new ideas. The discussions and hands-on sessions with the diverse participants were particularly refreshing. No marketing babble, no superficial inspirational chatter, but real problems and solutions from the trenches of the analytics departments of successful companies (those who have ever been to the Adobe Summit might understand what makes the difference here
).