In an increasingly competitive market

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4. Only email people who opted into your list.
It is important that you only email individuals who have opted to receive them, for several reasons. First, while it is technically possible to purchase lists of email addresses from third-party sellers, this practice is forbidden on many marketing platforms.


Second, in some cases, it may actually be illegal for you kazakhstan cell phone number list to send marketing emails to individuals who’ve opted out of receiving them. In the United States, for example, the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a 2003 law that expressly forbids sending emails to those who have previously opted out of them [11].


Additionally, sending unsolicited emails can be inefficient. While it may seem like sending as many emails as possible will help you reach your marketing goals, the reality is that email marketing is most effective when you are targeting a specific audience. Rather than sending emails to people who don't want them—and risking your emails being sent to spam folders or boosting your unsubscribe rates—it makes more sense to advertise your product or service to those who have already expressed an interest.