Personas as detailed target customers
Posted: Mon Apr 21, 2025 6:45 am
Personas can be described as fictitious ideal customers , with a name, picture, age, marital status, monthly income, personal problems, and needs. A persona is intended to make it easier for companies to properly tailor their product, service, and marketing strategy to actual customers.
According to a report in Smashing Magazine, personas were first developed by Alan Cooper, a algeria phone number data software designer and programmer. Cooper developed the concept of personas to better understand the people who wanted or needed to use his software. Cooper interviewed several people from the intended target audience and got to know them so well that he could then slip into their roles and pretend to be a person from the target audience. This allowed Cooper to develop and evaluate ideas from the users' perspective. Using this specific method, Cooper was able to put users at the forefront of his creative process.
This requires additional information beyond the static characteristics of a target group. In addition to the segmentation criteria described above, further information is required:
behavioral characteristics (buying behavior, price flexibility, shopping locations, etc.)
socioeconomic characteristics (educational level, salary, occupation, etc.)
psychographic characteristics (personality, needs, motives, lifestyle)
Behavioral characteristics are based on income, purchasing behavior, and price flexibility. Socioeconomic criteria describe income, educational level, and occupation. Such characteristics can be found, for example, in research and typologies such as the Sinus milieu . Psychographic characteristics of a persona describe their needs, motives, and personality. Typology descriptions such as those found in the Limbic Map or insights and studies provided by personality psychology are suitable for this purpose .
The different characteristics or criteria for defining ideal customers cannot be defined simply by using tools. To do this, you should conduct surveys, consider potential customer feedback, delve deeper into your customers' thoughts and actions, and conduct more intensive research than with standard target group analysis.
According to a report in Smashing Magazine, personas were first developed by Alan Cooper, a algeria phone number data software designer and programmer. Cooper developed the concept of personas to better understand the people who wanted or needed to use his software. Cooper interviewed several people from the intended target audience and got to know them so well that he could then slip into their roles and pretend to be a person from the target audience. This allowed Cooper to develop and evaluate ideas from the users' perspective. Using this specific method, Cooper was able to put users at the forefront of his creative process.
This requires additional information beyond the static characteristics of a target group. In addition to the segmentation criteria described above, further information is required:
behavioral characteristics (buying behavior, price flexibility, shopping locations, etc.)
socioeconomic characteristics (educational level, salary, occupation, etc.)
psychographic characteristics (personality, needs, motives, lifestyle)
Behavioral characteristics are based on income, purchasing behavior, and price flexibility. Socioeconomic criteria describe income, educational level, and occupation. Such characteristics can be found, for example, in research and typologies such as the Sinus milieu . Psychographic characteristics of a persona describe their needs, motives, and personality. Typology descriptions such as those found in the Limbic Map or insights and studies provided by personality psychology are suitable for this purpose .
The different characteristics or criteria for defining ideal customers cannot be defined simply by using tools. To do this, you should conduct surveys, consider potential customer feedback, delve deeper into your customers' thoughts and actions, and conduct more intensive research than with standard target group analysis.