Which businesses can afford to pay the price

[zihadhosenjm80]

Which businesses can afford to pay the prices I’ll need to charge, in order to get to my income goal?
Who are the decision makers within these businesses, and what can I learn about their demographics & interests? Can I find a way to connect with them on a personal level?
When you have all of this information, you’ll be well-positioned to craft a cold email that cuts straight to the core of what these clients need from you—you’ll be able to connect with them and offer immediate value.
With my target clients, smaller startup teams and founders with personal brands, they can instantly relate to me because of my own personal affinity to startups—and will naturally pick up with my own style of blogging strategy and content marketing strategy. Because my portfolio work is directly applicable to what they do, they also start out with much more confidence that I’ll be able to drive similar results for their business, too.

4. Set Strategic Prices for Your Services
I’ve spoken a lot about setting the right prices for your freelance business before you get armenia phone number resources . I even architected an infographic that walks you through the process of setting your freelance hourly rate.

From a pure numbers perspective, this freelance rate explorer from Bonsai is as good as it gets for determining what your expected hourly rate should be for your industry—in order to see if your rates will meet your income goals and expense levels. There are tons of great tools out there for double-checking that you’re charging enough to afford the lifestyle you want to live, but I recommend starting to determine your pricing strategy with a very different progression in mind.

Remember, you need to price yourself based on the value you deliver, not based on what your competitors are charging.

"Price yourself based on the value you deliver, not what your competitors are charging."
Click To Post on
Don’t allow anyone else to dictate the terms by which you define your value. That’s not what starting a freelancing business is about.

Digital marketing consultant Neil Patel chronicles many of the lessons he learned while running an SEO freelance business on his blog—even before he learned how to make money blogging in more passive ways. One of the most prominent lessons that stuck out to me, is that the more you charge, the less clients complain. Because he very astutely selected target clients that have big budgets, he knows that they’re much more willing to spend money—in order to make that money back through investing in your services.

Smaller clients, on the other hand, often don’t have as much money to play with, and thus can’t sustain much in terms of losses when projects don’t deliver big returns.

There’s no such thing as prices that are too high. Your prices may be too high (or too low) for the types of clients you’re targeting, but if you do your homework in deciding who to pitch your services to, you’ll be selling exactly what your clients need – for a price they can justify.