Illustration of runners representing competitor analysis
Posted: Tue Dec 24, 2024 8:12 am
Knowing how to analyze your competitors allows you to identify opportunities for improvement, market benchmarks and even discover new trends. But how exactly is this possible in the world of digital marketing? And what, in fact, do you need to observe?
In today’s content, we’ll show you how to do this analysis efficiently, using tools and approaches that can transform the way you see your business and the market around it . So, let’s go!
Why is analyzing competitors so important?
Before we dive into the tools used, it is worth noting that competitor analysis allows you to:
Identify unexplored opportunities : by monitoring what competitors are (or are not) doing, it is possible to discover gaps to offer something innovative.
Improve your marketing strategy : by comparing strategies and tactics you canada whatsapp number database learn from the successes and, especially, mistakes of others to adjust your actions.
Understand your target audience : Observing how direct competitors communicate with their audience can provide valuable insights into consumer expectations.
Measure your performance : comparing your results with those of your competitors helps you understand where you stand in relation to the market.
What to analyze?
Presence on social networks
How competitors position themselves on social media can reveal a lot about their engagement with the public and the effectiveness of their communication. Therefore, it is necessary to analyze points such as:
Number of followers;
Frequency of posts;
Types of content that generate more interactions ( videos , polls, informative posts, etc.);
Engagement (likes, comments, shares).
Also check out : How to Optimize Your Health Content with EEAT and YMYL to Rank Better on Google
SEO and organic traffic
Knowing which keywords your competitors rank for and how they attract organic traffic can inform your own SEO strategies. What to look for:
Main keywords;
Domain authority;
Organic traffic volume;
Backlinks received.
Dive deeper into the topic and check out our exclusive content on SEO. Click here !
Blog content and strategy
Blogs continue to be one of the great pillars of content marketing . Therefore, it is worth checking out:
Topics covered;
Size and quality of articles;
Frequency of publication;
Keywords used in the texts.
Learn more : Quality health content: learn how to produce and engage to promote your brand
Paid Advertising Strategy (Ads)
When analyzing your competitors’ strategies, an important parameter to consider is their advertising investment . This way, you can understand what may or may not work for your market. Consider:
Platforms on which competitors advertise ( Google , Facebook, Instagram, LinkedIn , etc.).
Ad types (display, video, carousel).
Messages used.
5 tools to analyze competitors in digital marketing
Now that we understand the “why” and “what” of analyzing, let’s move on to the “how”. In other words, the tools that can facilitate this process:
1. LinkedIn – Competitor Analysis
LinkedIn, one of the leading platforms for B2B marketing , offers a dedicated area for competitor analysis. In LinkedIn Pages Analytics , you can compare your page to other companies in terms of:
Followers : See how many followers they gain compared to your page;
Engagement : see the interaction rate on competitors' posts;
Posting frequency : Track the regularity of posts to identify successful patterns.
In today’s content, we’ll show you how to do this analysis efficiently, using tools and approaches that can transform the way you see your business and the market around it . So, let’s go!
Why is analyzing competitors so important?
Before we dive into the tools used, it is worth noting that competitor analysis allows you to:
Identify unexplored opportunities : by monitoring what competitors are (or are not) doing, it is possible to discover gaps to offer something innovative.
Improve your marketing strategy : by comparing strategies and tactics you canada whatsapp number database learn from the successes and, especially, mistakes of others to adjust your actions.
Understand your target audience : Observing how direct competitors communicate with their audience can provide valuable insights into consumer expectations.
Measure your performance : comparing your results with those of your competitors helps you understand where you stand in relation to the market.
What to analyze?
Presence on social networks
How competitors position themselves on social media can reveal a lot about their engagement with the public and the effectiveness of their communication. Therefore, it is necessary to analyze points such as:
Number of followers;
Frequency of posts;
Types of content that generate more interactions ( videos , polls, informative posts, etc.);
Engagement (likes, comments, shares).
Also check out : How to Optimize Your Health Content with EEAT and YMYL to Rank Better on Google
SEO and organic traffic
Knowing which keywords your competitors rank for and how they attract organic traffic can inform your own SEO strategies. What to look for:
Main keywords;
Domain authority;
Organic traffic volume;
Backlinks received.
Dive deeper into the topic and check out our exclusive content on SEO. Click here !
Blog content and strategy
Blogs continue to be one of the great pillars of content marketing . Therefore, it is worth checking out:
Topics covered;
Size and quality of articles;
Frequency of publication;
Keywords used in the texts.
Learn more : Quality health content: learn how to produce and engage to promote your brand
Paid Advertising Strategy (Ads)
When analyzing your competitors’ strategies, an important parameter to consider is their advertising investment . This way, you can understand what may or may not work for your market. Consider:
Platforms on which competitors advertise ( Google , Facebook, Instagram, LinkedIn , etc.).
Ad types (display, video, carousel).
Messages used.
5 tools to analyze competitors in digital marketing
Now that we understand the “why” and “what” of analyzing, let’s move on to the “how”. In other words, the tools that can facilitate this process:
1. LinkedIn – Competitor Analysis
LinkedIn, one of the leading platforms for B2B marketing , offers a dedicated area for competitor analysis. In LinkedIn Pages Analytics , you can compare your page to other companies in terms of:
Followers : See how many followers they gain compared to your page;
Engagement : see the interaction rate on competitors' posts;
Posting frequency : Track the regularity of posts to identify successful patterns.