Maintain Compliance with WhatsApp and Legal Regulations
Posted: Tue May 20, 2025 7:09 am
Marketing on WhatsApp requires strict adherence to WhatsApp’s Business Policies and local laws like GDPR (Europe), CCPA (California), and others.
Compliance Essentials:
Always get explicit opt-in consent before messaging.
Include an easy way to opt out (e.g., “Reply STOP to unsubscribe”).
Avoid sending spammy, unsolicited bulk messages.
Store and protect contact data securely.
Non-compliance can result in account suspension indonesia whatsapp mobile phone number list or legal penalties, which is a risk no real estate agent can afford.
Case Study: Successful WhatsApp Marketing by a Real Estate Agent
Let’s look at a real-world example:
Sarah, a real estate agent in Miami, built a WhatsApp database of 1,000+ opted-in prospects by offering a free neighborhood guide on her website. Using WhatsApp API, she automated welcome messages, segmented her list by property preference, and sent personalized listing alerts with images and video tours.
Compliance Essentials:
Always get explicit opt-in consent before messaging.
Include an easy way to opt out (e.g., “Reply STOP to unsubscribe”).
Avoid sending spammy, unsolicited bulk messages.
Store and protect contact data securely.
Non-compliance can result in account suspension indonesia whatsapp mobile phone number list or legal penalties, which is a risk no real estate agent can afford.
Case Study: Successful WhatsApp Marketing by a Real Estate Agent
Let’s look at a real-world example:
Sarah, a real estate agent in Miami, built a WhatsApp database of 1,000+ opted-in prospects by offering a free neighborhood guide on her website. Using WhatsApp API, she automated welcome messages, segmented her list by property preference, and sent personalized listing alerts with images and video tours.