The end of the quarter is a time to check in on the health of your business

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And understand how things are going. These days, businesses have access to a huge amount of data from a variety of sources. So how do you know which e-commerce KPIs are the most important?

The number of key performance indicators is impressive, especially if you are new to economics or a small business owner. So I suggest choosing a few KPIs that best reflect the state of affairs and focusing on them.

When choosing the best KPIs for e-commerce, it is important to track both cost metrics, such as customer acquisition cost (CAC), and revenue and customer retention metrics, such as the percentage of returning customers. This combination of metrics will help you assess the health of your business.

There are 12 key performance indicators that e-commerce kazakhstan phone number list experts advise you to track. All KPIs are presented in order of importance based on recommendations from professionals.

Conversion rate
Conversion rate (CR) shows the percentage of people who make a purchase after visiting your website or product page.

How to calculate conversion rate:

CR = (Количество покупок / Количество посетителей) * 100
You can track conversion rates for your entire store, or just see the metrics for specific pages or parts of the user journey. You can also view conversion rates for your entire campaign or for each stage of the campaign.

It’s one of five metrics that Peter Morrell, growth marketer at WizardPins, constantly monitors. “A small increase in our conversion rate can lead to a significant increase in revenue on a month-over-month or year-over-year basis,” Morrell says.

Conversion rate is an important metric for e-commerce companies of any size. For example, cosmetics brands Chella and Molton Brown, as well as clothing brand Tuckernuck, regularly monitor it. With Google Analytics, you can see how many of your site visitors turn into buyers.

Pro tip: Track conversion rates from each source separately to see where improvements are needed. Compare website conversion rates with paid and unpaid social media promotion, as well as other channels. Once you know which ones have the lowest conversion rates, focus on optimizing them.