Abandoned orders are a problem for every e-commerce business owner

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This phenomenon affects all online sales. Statistics show that on average 70% of users abandon their shopping carts without completing their purchase. Woopra’s
analytics features focus on successful completion of purchases and reduction of abandoned carts.

Find out how long it takes on average for a visitor to make a purchase.
Identify all possible return points throughout the sales funnel.
View bounce rates in different situations, such as adding payment information or selecting shipping, to know what part of your site needs improvement.

Price: There's a free version with limitations, and an advanced plan that starts at $999 per month
Best for: Ecommerce business owners who want to clearly understand why customers are abandoning orders and how they can improve their sales funnel and increase conversion rates.

Matomo
Formerly known as Piwik, Matomo has many of kazakhstan phone number list the same analytics features as Google Analytics, but also has several additional tools for analyzing data.

View detailed sales reports broken down by location, product, and marketing channel.
Set up automatic reports to view average order size and conversion rate, and analyze issues that cause visitors to abandon their carts.
Integrate Matomo with platforms like Shopify and WooCommerce.
Rest assured that your data is securely stored on the platform.

Price: Free to use if you host your data on your own servers, or $29 per month to host your data on the platform’s cloud servers.
Best for: Privacy-conscious store owners looking for low-cost e-commerce analytics tools.

A Guide to Monitoring Competitor Prices for E-Commerce

Conclusion
When it comes to tracking key performance indicators, every business has its own unique requirements. While the list of data analytics tools above is not exhaustive, it will help you decide which software and metrics to track.