Digital Marketing Trends in Kazakhstan

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Based on the provided search results, some key digital marketing trends in Kazakhstan for 2025 include:

High Internet and Social Media Penetration: Kazakhstan boasts a high internet penetration rate (92.9% in early 2025) and a significant number of social media users (75.7% of the population). This creates a large potential audience for digital marketing efforts.

Mobile-First Approach: With a high percentage of internet access via mobile devices (65.6% of internet users), optimizing content and campaigns for mobile is crucial.

Growth of Video Marketing: Video content is becoming increasingly popular, with platforms like YouTube, Kivvi, and local news sites being key for video advertising. Even banner ads are increasingly incorporating video.

AI Integration: Marketers are exploring AI for tasks kazakhstan phone number list like personalized customer service (chatbots) and product recommendations. However, balancing AI with maintaining an authentic "human touch" is a significant challenge.

Unexpected Brand Collaborations: Brands are finding creative ways to partner and tap into each other's audiences, generating buzz and expanding reach.

Emphasis on Authenticity and Genuine Connection: Consumers are increasingly valuing authentic interactions with brands, pushing marketers to move beyond purely promotional content.

Bold Creativity at Events: Live events that offer immersive and shareable experiences are gaining importance as a way to build genuine connections and generate user-generated content.

Localized Content: Creating content tailored to specific regions and languages within Kazakhstan is becoming more important.
Programmatic Advertising Growth: Automation and targeted advertising through programmatic buying are expected to dominate digital ad spending.
TikTok's Significance: TikTok has emerged as a crucial platform for reaching both younger and increasingly mature audiences with creative and entertaining ad formats.