E-commerce Growth in Kazakhstan

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Kazakhstan's e-commerce sector has experienced substantial growth and is projected to continue this trajectory:

Rapid Market Expansion: The e-commerce market grew by 24.3% in 2023, reaching 2.44 trillion tenge, a fivefold increase since 2020. Projections indicate a market volume of approximately $3.56 billion USD in 2025.
Increasing User Penetration: E-commerce user penetration is expected to rise from 28.9% in 2025 to 35.9% by 2029.

Marketplace Dominance: Marketplaces like Kaspi.kz (the largest with 13.5 million monthly active users), Wildberries, Ozon, Temu, Alibaba, and Pinduoduo are key players, accounting for a significant share (around 89% in the first half of 2024) of the e-commerce market.

Government Support: The government recognizes e-commerce kazakhstan phone number list as an economic driver and aims to increase its share in total retail trade to 20% by 2030 through various support measures.

Key Product Categories: Popular online purchases include clothing and footwear, food, cosmetics, baby products, electronics, and household goods.
Logistics and Payment Improvements: Advancements in logistics infrastructure and the availability of flexible payment methods like "buy now, pay later" are contributing to growth.

Increasing Domestic Product Presence: Efforts are underway to promote domestic products on major online marketplaces.
Social Media Usage Statistics in Kazakhstan (2025)
Social media is a vital component of the digital landscape in Kazakhstan:

High User Base: There were 15.7 million active social media user identities in Kazakhstan in January 2025, representing 75.7% of the total population.
Platform Popularity (StatCounter - April 2025):
Facebook: 27.76% market share
Pinterest: 21.64%
YouTube: 15.68%
Twitter: 15.01%
VKontakte: 5.64%
Instagram: 5.27%
Platform Popularity (NapoleonCat - March 2025 - User Numbers):
Facebook: 13,172,100
Instagram: 12,432,500
Messenger: 2,586,900
LinkedIn: 1,773,000
Growth in Users: The number of social media users increased by 1.6 million (+11.2%) between early 2024 and early 2025.
Mobile Access: A significant portion of internet users access social media via their mobile devices.