6 Black Friday tips for the B2B market

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One of the most important commercial dates of the year is Black Friday.

The day has already become a habit for Brazilians and in many cases companies extend this period of offers and discounts to further increase the number of sales.

According to Tendências consultancy, sales growth of more than 2.5% is projected for the last quarter of this year, the period in which Black Friday takes place.

In this same survey, it was found that more than 50% of Brazilians intend to buy on this date.

With this current scenario, and the growing online sales market worldwide, a large increase in sales is expected during the month of November.

With these changes, the B2B market adapted and changed the honduras whatsapp database of the business model.

The number of orders through apps grew 250% during the pandemic, and this number is only for companies in the Business to Business segment.

During this period, companies adopted new sales options, around 96% of companies participated in this movement, according to McKinsey Consulting.

Considering the significant increase in online B2B sales and the arrival of Black Friday, we have prepared an article with tips to ensure many sales during this commercial date:

Summary
7 tips to guarantee your sales
1 - Benefits for returning customers on Black Friday
2 - Develop a strategy to reactivate cold leads in B2B
3 - Discounts and benefits for customer loyalty
4 - Various payment and installment options for B2B sales
5 - Upgrades, Upsell and Cross sell on Black Friday
6 - Create a rewards program for customer referrals
7 tips to guarantee your sales
1 – Benefits for returning customers on Black Friday
During this commercial period, it is possible to offer advantages to customers who have already purchased at least once from your company.

It is an excellent way to increase customer loyalty and the number of contracts.

It is necessary to offer this type of partner different advantages than those used to attract new customers.

2 – Develop a strategy to reactivate cold leads in B2B
Black Friday is the ideal time to reuse disengaged leads and close deals with opportunities that didn't close previously.

This is because the advantages and offers of Black Friday may be what the lead needs to close the order with your sales department.

The ideal for this type of strategy is to use email marketing .

3 – Discounts and benefits for customer loyalty
In the business-to-business world, it is common for purchases to be made on a recurring basis.