The festive season is just around the corner, and with it comes a golden opportunity to connect with your customers in a meaningful and personalized way. Channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out from the crowd by sending personalized offers, deals, and cheer straight to your customers’ phones. In this article, we’ll explore how leveraging these channels can not only improve customer satisfaction, but also drive sales during the busiest time of the year.
Christel Brouwers
Christel Brouwers
SUMMARY
1. Send Offers and Promotions
2. Advertise and engage with your audience
3. Keep your customers informed
4. Support your customers during the purchasing journey
5. Recover abandoned carts
Get in the holiday spirit
Engaging your customers during the holidays is a powerful way to increase your seasonal sales, but you’re not alone in your search for attention. Every business wants to take advantage of the holiday frenzy to sell, sell, sell. Your customers’ inboxes are overflowing with what most would call “spam,” so how do you make your company’s messaging stand out?
Customer engagement is only successful when you use the right communication channels and what better way to reach your customers than on their mobile phones, where they already are. Let’s explore 5 instances where you can use essential mobile messaging for the holidays.
1. Send Offers and Promotions
Hello {First name} {Last name}!
Happy Holidays! The holiday season is coming, and we have some great deals for canadian cto cio email list you! Save up to 10% on all your purchases and gifts for your loved ones and celebrate in style! Shop now! {Shop Link}
{Company Name}
Sending your promotions and offers to your customers can be very effective in attracting your audience, especially if you add attractive discounts or attractive rewards for your loyal customers. But which communication channel is best suited for this use case?
SMS is a simple and familiar channel for customers. It consists of plain text and has a character limit, but what it may lack in “wow factor,” it makes up for in reach. All mobile phones are equipped with SMS, so the infrastructure to receive messages is natively built into every mobile phone around the world. And with 8.9 billion mobile subscriptions worldwide in 2023, your brand messages are almost guaranteed to reach your target audience, no matter the brand of the phone.
Do you want to send promotional messages that are more attractive than just texts, do you want to integrate images, videos, your graphic charter and everything that makes your communication shine? Then, the WhatsApp Business platform and RCS are the channels you need! These two channels offer similar features: rich media, the ability to chat and engaging features for customers such as product catalogs and suggested responses that will add extra charm to your brand messages for the holidays.
whatsapp-rcs-christmas-phones-fr
WhatsApp has around 2 billion monthly active users worldwide, surpassing both WeChat (1.3 billion) and Facebook Messenger (930 million). It’s a great channel to use during sales periods! RCS has 1 billion monthly active users, but that number is expected to increase after RCS is released on iOS 18 and later. Choosing which channel is best for your business depends on your target audience and usage. You can check out our blog comparing WhatsApp vs RCS below to explore both options and make an informed decision.
5 message templates to send to your customers for Christmas
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