B2B Revenue Expansion Specialist

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Nothing seems to be wrong, but “users” are missing! . Heitea’s four key actions Similarly, Heitea also formulated “our actions”,which are simple: Throw away the inertia of homogeneous thinking and do not indulge in the simple involution of low price. We do not pursue the short-term speed and quantity of store openings, but pay more attention to the quality of store openings and the quality of store operation. Use inspiration to create brand differentiation and create a better user experience. Launch more differentiated products and designs to reactivate users' enthusiasm for tea consumption. Brand Ape believes that there are three problems here: First, "no users, no users, no users", saying important things three times.



Although the content mentions "users" many cambodia email list times, it is from a corporate perspective and in order to activate "consumption enthusiasm" (read the content carefully). Second, it reduces the importance of soul and culture to the brand. As the soul and core of HeiTea, how to deepen, optimize and improve "inspiration" should be the key to change. Just like the “third space” for bucks, this is what makes Heitea unique and where it continues to provide value to users, not “differentiation” (period ). Third, the constant emphasis on “differentiation” may lead to new dilemmas of differentiation for the sake of differentiation.



In addition, although “employees” have never been the focus of Chinese tea and coffee brands, in such a labor-intensive industry and in the post-20th century era, inspired by bucks’ partners and Fat Donglai’s “treating employees well”, if there is a tea beverage brand that is the first to do something for its “employees”, it is enough to smile proudly. There is no harm without comparison. Looking at Heitea’s actions alone, it is very reasonable. . Inspiration – Value and Value Thinking If we continue to dig deeper into the “action” deviations in the open letter of Bucks & Heite, it will be the “value thinking” of both parties.