Referral bonuses during BFCM

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Objective: To stimulate the dissemination of information.

Offer customers bonuses or discounts for referring friends. During busy sales periods, when many people are looking for good deals, such offers can spread quickly.

How to implement:

Set attractive conditions for referral bonuses that will be valid only during Black Friday. For example, offer a discount for both the inviter and the new customer, or additional bonuses for the order.
Create a bright and attractive newsletter that highlights the features slovenia telemarketing data of the referral program during Black Friday. Use bright colors and clear images.

8. Abandoned Carts:
Abandoned Cart Alert:

Goal: To revive interest in products left in the cart.

Send automated notifications to remind you of items left in your cart. Add an element of urgency by highlighting the limited availability of Black Friday deals.

Personalized Offers:

Objective: To stimulate completion of a purchase.

Include personalized offers in your message, such as discounts or free shipping, to persuade customers to complete their purchase.


Why Send Transactional Emails
It's important to understand that in the world of Black Friday marketing, promotions and discounts aren't the only things to pay attention to. Don't forget about transactional emails . They're your go-to tool for keeping in touch with your customers and making their shopping experience convenient.

These messages aren’t just formal notifications. They’re your way to communicate important details and updates to your customers, making the buying process more trustworthy and transparent. Transactional notifications also provide an opportunity to introduce personalization, showing customers that you truly care about them.

Order confirmation:
This is a notification that the customer receives immediately after placing an order. It includes information about the order details and confirms that the order has been successfully placed.

Delivery status:
Notifies the customer of updates on the status of their order, from confirmation of shipment to the moment the goods are delivered.

Payment notifications:
Includes payment information, including payment confirmation, electronic receipts and other related notifications.

Registration confirmation:
Sent after the user registers on the site or subscribes to the newsletter. Confirms successful registration.

Password and security:
Notifications related to account security, such as password changes or security reminders.

Reviews and ratings:
After making a purchase, the customer may receive an invitation to leave a review or rate the purchased product.

These types of emails can greatly enhance your Black Friday strategy, providing a full customer communication cycle from inception to completion of the purchase.