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They Thought This One Had The Best Design, But The Other One Looked Amateurish And Had A Bad Color Combination. I Also Chose The Blue Version. The Blue Version Lost. The Green Version Had % More Conversions. “i Ran A/b Tests. And One Thing That Has Become Very Clear To Me Is That It Is Impossible To Predict What Will Work Best In An Email, Landing Page Or Website. Hence The Need For A/b Testing,” Says Chris.

It's Impossible To Predict What Will Convert. “you Need A/b albania whatsapp number database Testing,” Says @chrisdayley Via @cmicontent. #cmworld Share On X His Presentation Focused On Six Things To Test In Every Email And Landing Page: Value Proposition, Call To Action, Content, Deflection, Anxiety, Responsiveness. I Will Go Into Detail About Each Area. Selected Related Content: What You Need To Do Every Month To Increase Your Conversion Rate. Check The Value Proposition. Communicating Your Product's Value Proposition Is A Fundamental Aspect Of Emails And Landing Pages.

What Does Your Brand Sell? What Makes It Unique? Why Should A Potential Customer Competitor's Product? Collect Data On Which Value Propositions Resonate Best With Users. It Is No Use Asking Them Because Although They Think They Know, They Really Don't. According To Research By Harvard Business School Professor Gerald Zaltman, About A Percent Of Purchasing Decisions Are Made By The Subconscious. In Addition To Backing Up Your Value Proposition With Data, Chris Encourages You To Consider The User's Motivation.