If you are an SME or are just starting to learn about this topic, you are probably wondering what this has to do with achieving the top positions on Google .
Loading time influences users' purchasing decisions . If you have a slow website, it is very likely that a high percentage of your visitors will leave within the first 5 seconds of any of your pages.
When this happens, something called bounce rate occurs: this is when a user enters to read a post and instantly returns to Google results, without performing any interaction.
Google evaluates this and, on those sites where this percentage is high, Google will not rank them highly because they do not offer a good user experience. Do you now understand why loading speed is important?
Continuing with the description of GTMetrix, this tool is useful because it tells you which page is loading slowly and offers you solutions to improve it. When it detects the error, it generates a detailed report of the analysis and you can even download it in PDF.
To obtain this information, you have to indicate the address of the website you want to analyze and after a few seconds you will obtain a complete report in which dozens of factors that affect the loading speed are analyzed.
In addition, there is also a plugin for WordPress and if you have a website established in this CMS, you will have everything in your hands to work on the positioning of your business.
You can do all this in its free version ,
ahrefs 3. Ahrefs
To improve your website's ranking, it is important to use armenia telegram data that help you get quality backlinks. We recommend using this tool, Ahrefs.
It is perfect for finding businesses similar to yours, as you can analyse what they are doing and thus ask for collaboration to do link building on their website. If they have good authority, they will be of great help in positioning you.
One of its advantages is that you can compare 5 sites at the same time and their records are constantly updated, allowing you to have recent information about your competitors at your fingertips .
One of the disadvantages is that it does not have a free version. To access its possibilities, you have to pay a monthly fee. In addition, it does not offer a Spanish version either.
hubspot-logo 4.HubSpot
If there is an essential tool to know all the details of your strategy based on Inbound Marketing, it is HubSpot. With it, you can learn many details and improve them all. We show you some of its benefits:
Helps build your buyer persona
First, it helps you create a buyer persona. That is, HubSpot gives you details about all the users who visit your website.
Track their behavior, giving details about where the user has been interacting, what content they like the most, and what the contact method was. For example, if the user arrived at your website via email, social media, etc.
It's wonderful because the tracking doesn't end until that user becomes a customer, that is, until they make a purchase.