The Community Manager's GuideThis book covers both the strategic and tactical aspects, as well as the tools that a Community Manager needs to achieve their objectives in social networks. It is a truly comprehensive guide and has a personal approach. Its content is well explained and exemplified, as are all the tasks and specialized functions in this profession. It describes very well the knowledge necessary to develop as a social media manager, online reputation manager, web analytics expert and online content curator, among others. As for the author, Juan Carlos Mejía Llano ( @JuanCMejiaLlano ) has a renowned experience in marketing and digital and in social networks. He has worked as a consultant in important public and private companies in Colombia. His personal brand is a success story due to its impact and influence with the online community. His great communication skills have made him one of the leaders in social media and online marketing in Spanish-speaking countries with more than 325,000 followers .
This guide is a basic manual for all Community Managers, as well as for social media teachers, advertising agencies and those responsible for marketing, communication or social networks in any company. If you are just starting out and want to become a Community Manager, this is also your book.
I found it unique because it includes a final summary of each chapter, as well as key questions that make you reflect and test yourself, and practical exercises applied to real companies that reinforce the concepts learned, from minute one.
Juan Carlos Mejia Llano
«The Community Manager must be the ear of the organization, responsible armenia telegram lead taking care of the reputation and having an effective communication and marketing channel through social networks»
5. Transmedia Narratives. When all media count. Carlos A. Scolari
Transmedia Narratives
Transmedia Narratives is a book of interest to a wide range of professionals, including scriptwriters, producers, journalists, documentary makers, film directors, designers, artists and, in general, any specialist who aims to communicate a story, a tale, a narrative or a message to people through today's media. Transmedia as such may seem like a new and unknown concept to you, but not at all. We are all consumers or generators of transmedia. How? By sharing content in different formats and platforms and feeling an active part of it. Regarding its author, Carlos A. Scolari ( @cscolari ) is a blogger writer and professor at the Department of Communication at the Pompeu Fabra University of Barcelona. Through this book you will be able to discover in depth what Transmedia Narratives are and how to use the power of them .
I 100% recommend reading this book, because learning how to handle and understand the potential of Transmedia can mean an increase in the notoriety, influence, visibility and virality of your content. And many professionals in the sector agree on this. Another point in its favour is that throughout the book, the author includes opinions, advice and experiences, in the form of interviews , with twenty-three experts! This is a fantastic plus, since having the opinions and points of view of various experts such as Fernando Carrión (creative producer in the audiovisual sector), Antoni Roig (cinematographer), Jose Luis Orihuela (journalist, blogger on social networks), Montecarlo (storyteller and filmmaker) or Susana Pajares Tosca (expert in video games and digital textuality) greatly expands all the content.