20 Tips from 3 Experts for Your Content Marketing
Posted: Thu Dec 26, 2024 6:48 am
Monica Urbano February 25, 2022Today we have gathered the recommendations of 3 experts: Vilma Nuñez, Clara Ávila and Clara Soler. The advice of these 3 experts can help you in your work in Content Marketing, Personal Branding and Email Marketing. Would you like to know what works for the best professionals in the sector? 20 tips and 3 videos to focus on the best possible Marketing strategies.
The advice of Vilma Núñez, Clara Ávila and Clara Soler
They are leaders in Marketing, their blogs receive thousands of visits and they have been advising companies on Online Communication for years. In our Marketin.tv project we interview the best, and they couldn't be left out. We have summarized some of their contributions, in their own words, and we leave you with the 3 video interviews from Marketin.tv. The 3 of them and Alicia Senovilla make an unstoppable tandem, what 4 cracks. Women in power!
Clara SolerClara Soler, Social Media Manager
clarasoler.es
1. Create a good database
For Email Marketing to be effective, you must have a large database australia telegram lead a lot of information about your users to give them what they want. It is useless to send everyone the same thing if you do not take advantage of what you know about each one or their interests.
2. Focusing is the most important thing
Focusing and segmenting are essential to make good use of Email Marketing and adapt the offer to the client. In reality, this advice is closely linked to the previous one. Without a good database, good segmentation cannot be carried out. Companies have to gather all possible information from their clients and make good use of it. To achieve results, you cannot shoot with cannons.
3. The key to Inbound Marketing is to seduce
You don't have to chase after the client, the client has to come to you, seduced by content, social media, SEO... Content Marketing says that readers will share, read and link to what they like. And readers are the greatest channel for viralization that exists.
4. When faced with an online reputation crisis, breathe
Do yoga, breathe and from there decide what you are going to answer, how and who is going to answer. Make a summary of the arguments you have. Organize the topic by levels. If it is something basic, the Community Manager can answer it, if it is something that is too intense, it is better to pass it on to the director.
5. Don't look at your navel so much
Don't talk about your brand all the time, but also talk about what you have around you that could also be of value to your client. Otherwise, it will be impossible to have a good strategy on social networks, blogs or YouTube.
6. For your Personal Brand, it is good that you have your own domain
Get your domain with your name, if it is already taken try to put your name followed by your personal project, for example; Clarasolerpersonalproject or something that you like and is related to your brand. Also, you should try to put the same photos on all the networks you start with.
7. Don't forget to have a good plan
For Inbound Marketing or seduction marketing to work, you need to have a good plan. The surprise factor with your clients is a good ally. Surprise them with something original, share and give away. You also need valuable content that positions you. Also, try e-mail marketing, which will generate long-term benefits, but you have to be patient.
The advice of Vilma Núñez, Clara Ávila and Clara Soler
They are leaders in Marketing, their blogs receive thousands of visits and they have been advising companies on Online Communication for years. In our Marketin.tv project we interview the best, and they couldn't be left out. We have summarized some of their contributions, in their own words, and we leave you with the 3 video interviews from Marketin.tv. The 3 of them and Alicia Senovilla make an unstoppable tandem, what 4 cracks. Women in power!
Clara SolerClara Soler, Social Media Manager
clarasoler.es
1. Create a good database
For Email Marketing to be effective, you must have a large database australia telegram lead a lot of information about your users to give them what they want. It is useless to send everyone the same thing if you do not take advantage of what you know about each one or their interests.
2. Focusing is the most important thing
Focusing and segmenting are essential to make good use of Email Marketing and adapt the offer to the client. In reality, this advice is closely linked to the previous one. Without a good database, good segmentation cannot be carried out. Companies have to gather all possible information from their clients and make good use of it. To achieve results, you cannot shoot with cannons.
3. The key to Inbound Marketing is to seduce
You don't have to chase after the client, the client has to come to you, seduced by content, social media, SEO... Content Marketing says that readers will share, read and link to what they like. And readers are the greatest channel for viralization that exists.
4. When faced with an online reputation crisis, breathe
Do yoga, breathe and from there decide what you are going to answer, how and who is going to answer. Make a summary of the arguments you have. Organize the topic by levels. If it is something basic, the Community Manager can answer it, if it is something that is too intense, it is better to pass it on to the director.
5. Don't look at your navel so much
Don't talk about your brand all the time, but also talk about what you have around you that could also be of value to your client. Otherwise, it will be impossible to have a good strategy on social networks, blogs or YouTube.
6. For your Personal Brand, it is good that you have your own domain
Get your domain with your name, if it is already taken try to put your name followed by your personal project, for example; Clarasolerpersonalproject or something that you like and is related to your brand. Also, you should try to put the same photos on all the networks you start with.
7. Don't forget to have a good plan
For Inbound Marketing or seduction marketing to work, you need to have a good plan. The surprise factor with your clients is a good ally. Surprise them with something original, share and give away. You also need valuable content that positions you. Also, try e-mail marketing, which will generate long-term benefits, but you have to be patient.