Debate and Conclusions of SEO companies at the IV Meeting of Agencies
Posted: Thu Dec 26, 2024 7:06 am
SEO is the cornerstone of most online marketing strategies. That is why the fourth edition of the Agency Meeting could not miss a space dedicated to this subject.
The prelude to the table was led by MJ Cachón , who provided several important points on the latest SEO trends:
Mobile : Our websites must be adapted to the devices from which users search for us. Mobile searches already exceed desktop searches.
Penalties : Any action designed to get links must be very white. A Google penalty could mean the closure of a business.
Competitors: Through various tools we can study direct and indirect competitors. It may be that the person who is positioned for a keyword that interests us is not a seller of my product.
YES/NO Trends . Not all SEO trends are valid for our businesses, so it is best to apply them with caution or discard them altogether.
SEO Trends: The Debate
The first panel discussion set the bar very high. Five professionals discussed austria telegram data main problems facing companies on Social Networks . The topic of the second debate was SEO, a discipline that is always controversial. The speakers: five professionals who face brands that want to position their e-commerce businesses every day.
SEO debate
The speakers and some of their great reflections
The debate was intense and attendees did not stop tweeting their best quotes. These were the speakers and some of the best reflections they left on the table.
Luis VillaLuis Villanuevaanueva , from Webpositer
“Let’s forget about keywords for a bit and focus on the user’s search intent”
Santiago Alonso
Santiago Alonso de Ensalza
“We are moving from big content to customer-relevant content”
AntonAntonio Lopezio Lopez from ElBlogdelSEO
“Google is using artificial intelligence in its algorithms and is slowly learning from us”
ismael varelaIsma Varela , from Mister Kiwi
“Link building should not be just a matter for SEOs, other departments of the company should be involved”
Juan Gonzalez
Juan Gonzalez by Ernesto Olivares Visual Information
“Amazon doesn’t make great guides on how to use a camera. However, it makes great use of content, especially user-generated content.”
Is the essence of SEO the same as it was a few years ago? Is content marketing the solution for today's companies? Are brands focusing their strategies correctly on customers? What is the main SEO problem for e-commerce today?
These were some of the issues discussed at the Agency Meeting. Here is a video of the second debate:
The Evolution of Content
Positioning goes hand in hand with content creation. Google's policy has not changed significantly in recent years. Mechanisms such as Penguin have been refined, but the essence is the same. Google wants good content without fraudulent links to rank.
The prelude to the table was led by MJ Cachón , who provided several important points on the latest SEO trends:
Mobile : Our websites must be adapted to the devices from which users search for us. Mobile searches already exceed desktop searches.
Penalties : Any action designed to get links must be very white. A Google penalty could mean the closure of a business.
Competitors: Through various tools we can study direct and indirect competitors. It may be that the person who is positioned for a keyword that interests us is not a seller of my product.
YES/NO Trends . Not all SEO trends are valid for our businesses, so it is best to apply them with caution or discard them altogether.
SEO Trends: The Debate
The first panel discussion set the bar very high. Five professionals discussed austria telegram data main problems facing companies on Social Networks . The topic of the second debate was SEO, a discipline that is always controversial. The speakers: five professionals who face brands that want to position their e-commerce businesses every day.
SEO debate
The speakers and some of their great reflections
The debate was intense and attendees did not stop tweeting their best quotes. These were the speakers and some of the best reflections they left on the table.
Luis VillaLuis Villanuevaanueva , from Webpositer
“Let’s forget about keywords for a bit and focus on the user’s search intent”
Santiago Alonso
Santiago Alonso de Ensalza
“We are moving from big content to customer-relevant content”
AntonAntonio Lopezio Lopez from ElBlogdelSEO
“Google is using artificial intelligence in its algorithms and is slowly learning from us”
ismael varelaIsma Varela , from Mister Kiwi
“Link building should not be just a matter for SEOs, other departments of the company should be involved”
Juan Gonzalez
Juan Gonzalez by Ernesto Olivares Visual Information
“Amazon doesn’t make great guides on how to use a camera. However, it makes great use of content, especially user-generated content.”
Is the essence of SEO the same as it was a few years ago? Is content marketing the solution for today's companies? Are brands focusing their strategies correctly on customers? What is the main SEO problem for e-commerce today?
These were some of the issues discussed at the Agency Meeting. Here is a video of the second debate:
The Evolution of Content
Positioning goes hand in hand with content creation. Google's policy has not changed significantly in recent years. Mechanisms such as Penguin have been refined, but the essence is the same. Google wants good content without fraudulent links to rank.