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If You Are Not Ready To Conduct Large-scale Ethnographic Research Yourself, You Can Hire A Large Agency With A Team Of Analysts, Such As Universal Mccann’s Business Analytics Engine. Alternatively, You Can Turn To The Field Of Psychometric Ai, Which Allows The Same Insights To Be Captured And Activated Using Anonymized Data (Full Disclosure: This Is What My Company Pinpoint Does). The Key Differences Between The Two Are That Psychometric Ai Can Measure A Much Broader Audience (All Data Applies To The Entire Us Adult Population) And Is Turnkey (Actionable Recommendations In Hours, Not Months).

If None Of These Options Are Possible, Use The Big Five As A azerbaijan whatsapp number database Complement To Your Existing Personas. Applying Factors And Aspects Derived From Decades Of Academic Research Can Begin To Bring These Alliterative Characters To Life. Selected Related Content: It's Not About The Tea: How To Create A Truly Satisfying Buyer Persona. A Quick And Dirty Guide To Creating Content Marketing StrategiesAudience (Hint: Start With General Truths) Using Technology Correctly Can Improve Your Content Marketing Success.

Learn More At The Contenttech Summit In San Diego, April. Register Today. Cover Image: Joseph Kalinowski/content Marketing Institutepaul Longhenrypaul Longhenrypaul Longhenry Is The Ceo Of Pinpoint Predictive, A Developer Of Data Science Services Focused On The Intersection Of Quantitative Psychology And Machine Learning. Prior To Joining Pinpoint, Paul Held Various Roles In Strategy, Product Management, Business Development, Venture Capital Investor And Advisor In The Mobile Technology, Data Science And Venture Capital Ecosystems. Follow Him On Twitter @paullonghenry.