How to buy ads on Facebook Ads?

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Typically, buying ads for Facebook, Instagram, and Audience Network is done through Ad Manager . To do this, simply create your ad and submit it (available on both desktop and mobile apps ). If you're an advertiser with complex business goals, this is your best option.

Upon receiving your ad, Facebook will send it to the ad auction, which is how the platform determines which ad to show to which user. When creating your ad, you'll define the parameters the auction will use.

Before sending your ad, you'll decide how you want it to c level executive list look (text, images, and/or video). You'll also need to choose who you want to see your ad (demographics, age, gender, interests, devices, or past actions).

Another simpler option is to purchase through your own Page, although this way you won't have the customization options available in Ads Manager. This option is ideal if you're a Page manager and are considering getting started with Facebook advertising.