It involves using digital technology to improve
Posted: Sat Jul 12, 2025 3:52 am
This is a necessary activity to direct efforts and budget strategically and efficiently.
4. Contextual marketing
The objective of contextual marketing is to serve each customer according to their context, in an individualized and personalized way.
Depending on your company's niche, you can offer this customization by using sensors and digital interfaces in the physical space.
5. Augmented Marketing
increase the productivity of industry experts who are in direct contact with customers.
The points of contact, such as virtual assistants and chatbots, stand out, whose service and interaction resemble human behavior.
Only with empathy and human warmth can a company with a business license in SP consultancy truly become human analytics .
The evolution of marketing
Over time, marketing has gone through several stages that are directly email list linked to the Industrial Revolution, which is increasingly computerized, digital and technological.
Each phase of marketing has had a direct impact on the work of professionals in the field, so let's take a look at how this evolution has occurred.
Marketing 1.0
Marketing 1.0, or traditional marketing, was focused on the product, so it manifested itself through a vertical and unilateral relationship with the customer.
The company simply defined what to sell, without paying attention to the other side. This was one of its main characteristics.
There was no concern with market segmentation, personalization or brand building.
This can be explained by the fact that at the time the concept was developed, there was little competition, few products and consumers were not so demanding.
4. Contextual marketing
The objective of contextual marketing is to serve each customer according to their context, in an individualized and personalized way.
Depending on your company's niche, you can offer this customization by using sensors and digital interfaces in the physical space.
5. Augmented Marketing
increase the productivity of industry experts who are in direct contact with customers.
The points of contact, such as virtual assistants and chatbots, stand out, whose service and interaction resemble human behavior.
Only with empathy and human warmth can a company with a business license in SP consultancy truly become human analytics .
The evolution of marketing
Over time, marketing has gone through several stages that are directly email list linked to the Industrial Revolution, which is increasingly computerized, digital and technological.
Each phase of marketing has had a direct impact on the work of professionals in the field, so let's take a look at how this evolution has occurred.
Marketing 1.0
Marketing 1.0, or traditional marketing, was focused on the product, so it manifested itself through a vertical and unilateral relationship with the customer.
The company simply defined what to sell, without paying attention to the other side. This was one of its main characteristics.
There was no concern with market segmentation, personalization or brand building.
This can be explained by the fact that at the time the concept was developed, there was little competition, few products and consumers were not so demanding.