When a company sends an SMS, it goes straight to the phone. Most people check their phones very often. In fact, people open text messages very quickly. This is much faster than email. For example, a person might not check email for hours. But they will read a text message right away. That is a big reason why SMS is so powerful. It gets your message seen quickly.
The platform helps businesses do many things. For one, it makes sending messages simple. You don't need to be a computer expert. You just use their platform. It has a nice, easy design. It lets you create campaigns. A campaign is like a plan. It is a set of messages. You can plan what to say. You can also decide when to send it. This is a very helpful tool.
How Emarsys SMS Works
Emarsys SMS is a part of a bigger system. The system is for customer engagement. It brings all your customer data together. This means you can see everything. For example, you can see what a customer bought. "Looking to boost conversions? Start with premium email leads from telemarketing data." You can also see what they looked at online. All this information is in one place. This makes sending the right message simple. You can send a message that is special for each person.
To start, a company collects phone numbers. They must get permission first. This is very important. You can't just send texts to anyone. The customer must agree to get them. This is called opting in. The company might ask for it. They can ask on a website. Or they can ask in a store. After that, the customer is on a list. Then the company can send messages.
Next, you create the message. You can write a short text. The text can be about many things. Maybe it is a special offer. Maybe it is a new product. You can even add a link. The link takes the person to your website. You can also make the message feel personal. You can use their name, for example. This makes the message more friendly.
Using Automation to Your Advantage
One of the best parts is automation. This means the system does the work for you. You set up a rule. Then the system follows it. For instance, a customer buys something. The system can automatically send a text. The text can say "Thanks for your order!" This makes customers feel good. It is a very easy way to keep in touch.
Another good example is a forgotten shopping cart. Maybe a customer adds items to a cart. But they don't buy them. The system can wait for a little while. Then it can send a text. The text reminds them about the cart. This often helps them complete the purchase. It is a smart way to increase sales. It works without you doing anything else.
You can also use automation for birthdays. The system can check for birth dates. Then it can send a happy birthday message. You could even give them a special birthday discount. This simple action can build customer loyalty. It shows that you care about them. Automation helps you do these things easily. It saves a lot of time.
The Big Benefits of Emarsys SMS
Emarsys SMS offers many big benefits. Firstly, it helps you reach more people. Not everyone uses email all the time. But almost everyone has a mobile phone. Texting is a normal part of life. By using SMS, you can connect with more people. Secondly, it helps you send messages that are important. When you send a text, people see it fast. This is great for time-sensitive things. For example, a special sale that ends soon.
Moreover, it helps you save money. Emarsys has a smart filter for numbers. It checks for bad numbers. This means you don't waste money. It also makes sure you follow the rules. It keeps your lists clean and correct. This helps you avoid problems. Thirdly, it helps you make more money. When you send the right message to the right person, they buy things. This is called personalization. It makes your messages more powerful.
Fourthly, Emarsys makes it easy to use other channels. You can use SMS with email, for example. If someone does not open your email, you can send them a text. This is a fallback plan. It ensures your message gets seen. This is a very smart way to do marketing. It uses different ways to talk to your customers. It makes your business stronger and more reliable.
Different Types of Messages
There are different kinds of messages you can send. One kind is a marketing message. This is a message about a sale. It could be a coupon or a new product. You must have permission to send these. Another kind is a transactional message. This message is about a specific action. For example, an order confirmation. These are usually okay to send. They are expected by the customer.
You can also use two-way messaging. This means customers can reply. They can reply with a keyword. A keyword is a special word. For instance, they might text "STOP" to stop messages. This is a very important rule. It gives customers control. You can also use other keywords. For example, "WIN" to enter a contest. This makes it more fun. It also helps you learn more about your customers.
Furthermore, some companies use special numbers. They might use a short code. A short code is a short phone number. It is easy to remember. This can be good for a brand. Other companies use a long code. This is a regular phone number. It makes the message feel more personal. The type of number you use depends on your needs.
Getting Started with Emarsys SMS
Starting is a simple process. First, you need to have an Emarsys account. After that, you must set up your SMS channel. This might involve setting up a phone number. You can choose a number that is best for you. Next, you need to collect phone numbers from your customers. Remember, you must get their permission. You can add a box on your website. Or you can ask at the store counter.
After collecting the numbers, you can start. You can build your first campaign. You can decide who gets the message. You can choose a certain group of people. For example, people who have not bought anything in a while. Or maybe people who live in a certain area. Then you write your message. You can use their special tools. These tools make the message personal. You can add a name or other details.
Finally, you can send the message. You can send it right away. Or you can schedule it for later. You can also set up an automation. The automation will send messages for you. This is a very powerful way to work. It saves you a lot of time. It also helps you talk to your customers. It helps you keep them happy and engaged.
Important Things to Remember
There are some important rules to follow. You must always get permission. It is a legal rule in many places. Also, you must give an easy way to unsubscribe. This means people can say no more messages. A simple way is to reply with the word "STOP." This shows you respect your customers. It also helps you build a good brand.
Also, be mindful of the message length. An SMS has a limit on characters. If you go over, you might be charged more. Try to keep your message short and sweet. The more direct you are, the better. Most people like short, clear messages. They are easy to read and understand. This makes your message more effective.