How to Resend a Mailchimp Campaign
Posted: Thu Jul 24, 2025 5:31 am
There are two main ways to resend a Mailchimp campaign:
Option 1: Replicate and Resend to a New Audience or Segment
This is useful if you want to send the exact same campaign to a different group of people (e.g., non-openers, new subscribers, or a different segment).
Navigate to Campaigns in your Mailchimp dashboard
Find the campaign you want to resend and click overseas chinese in worldwide database on the dropdown arrow next to "View Report."
Select Replicate
This will create a new draft of the campaign. You can then edit any part of it (e.g., subject line, content) if you wish.
Click on Add Recipients and choose the new audience or segment you want to send it to.
Proceed through the normal sending process by clicking Continue, then Send, and finally Send Now.
Option 2: Resend to Non-Openers (or those who didn't click)
This option is specifically designed to re-engage subscribers who didn't open your original campaign (or didn't click on a link within it).
Navigate to Campaigns in your Mailchimp dashboard
Find the campaign you want to resend and click on its title to view the report.
On the campaign report page, click the dropdown arrow next to the "Send" button (or "View Report" if it's already sent).
Choose Re-send to non-openers (or "Re-send to non-clickers" if that's your goal).
Mailchimp will automatically create a new campaign segment with the non-openers. You'll be taken to the campaign builder with the audience pre-selected.
You'll have the option to edit the subject line (it's often a good idea to change it slightly for non-openers to encourage them to open this time).
Review the campaign and click Send, then Send Now.
Important Notes:
Don't overuse resending to non-openers: While effective, doing it too frequently can lead to subscriber fatigue or even increase unsubscribe rates. Consider the content and the urgency.
Change the subject line: When resending, especially to non-openers, a different subject line can often improve open rates.
Review your content: If you're replicating a campaign, it's a good time to double-check that all links are working and the content is still relevant.
Option 1: Replicate and Resend to a New Audience or Segment
This is useful if you want to send the exact same campaign to a different group of people (e.g., non-openers, new subscribers, or a different segment).
Navigate to Campaigns in your Mailchimp dashboard
Find the campaign you want to resend and click overseas chinese in worldwide database on the dropdown arrow next to "View Report."
Select Replicate
This will create a new draft of the campaign. You can then edit any part of it (e.g., subject line, content) if you wish.
Click on Add Recipients and choose the new audience or segment you want to send it to.
Proceed through the normal sending process by clicking Continue, then Send, and finally Send Now.
Option 2: Resend to Non-Openers (or those who didn't click)
This option is specifically designed to re-engage subscribers who didn't open your original campaign (or didn't click on a link within it).
Navigate to Campaigns in your Mailchimp dashboard
Find the campaign you want to resend and click on its title to view the report.
On the campaign report page, click the dropdown arrow next to the "Send" button (or "View Report" if it's already sent).
Choose Re-send to non-openers (or "Re-send to non-clickers" if that's your goal).
Mailchimp will automatically create a new campaign segment with the non-openers. You'll be taken to the campaign builder with the audience pre-selected.
You'll have the option to edit the subject line (it's often a good idea to change it slightly for non-openers to encourage them to open this time).
Review the campaign and click Send, then Send Now.
Important Notes:
Don't overuse resending to non-openers: While effective, doing it too frequently can lead to subscriber fatigue or even increase unsubscribe rates. Consider the content and the urgency.
Change the subject line: When resending, especially to non-openers, a different subject line can often improve open rates.
Review your content: If you're replicating a campaign, it's a good time to double-check that all links are working and the content is still relevant.