Promote your app on Google Web Search, app store optimization

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Not all app searches are done directly on Google Play – some users also search for apps using Google search results (70.38% of all searches made on mobile devices in 2020).

For this reason, Google Play has created app bundles – a special area located at the top of Google Search results. Here is an example of the app bundles displayed for the search query “android games”:

Clicking any icon will take you directly to the app list in the Play Store.

This means you should focus not only on ASO but also on SEO (search engine optimization). Fortunately, many of the basic principles are similar in both cases.

Differences between Google Play and APP Store
Google Play Store and Apple App Store are the two most popular denmark whatsapp lead platforms for distributing mobile apps, but there are differences in the way they work and how they are optimized.

1. Policies and Procedures: Apple is known for its strict quality control policy and rigorous review of apps before they are published. Google Play is more liberal, which allows for faster publication, but can also lead to more low-quality apps.

2. Search algorithm: Google Play focuses more on app quality and user engagement. The number of downloads, user activity, user reviews and ratings have a big impact on rankings. Apple, on the other hand, places a lot of importance on keywords, especially those used in the app title and the special keyword field.

3. App Description: In the Google Play Store, the app description is indexed, which means that keywords used in the description can affect search rankings. In the App Store, the description is not indexed, so keywords used in the description do not affect search rankings.

4. Keywords: The App Store offers a special field for entering keywords (limit 100 characters), which are taken into account by the search algorithm. Google Play Store does not have such a field, but analyzes the application description for keywords.

5. User demographics: Google Play Store dominates emerging markets such as Asia, Africa, and Latin America, while App Store has a larger share in developed markets such as North America and Europe. Additionally, App Store users tend to spend more on and in apps.

ASO and SEO what is it? Mobile application positioning
Application title, mobile application optimization andpozycjonowanie aplikacji mobilnych, czynniki wpływające na algorytm
Just like with search engine optimization, you need to make sure your app has a catchy title that includes keywords that your potential users are likely to search for.

Note : In the Google Play Store, you can only use 50 characters in the title of your app store listing.

Use them wisely. Therefore, the app name should be short, catchy, and easy to remember and spell.

Then, place your most relevant keywords next to your brand name in your app title. If you’re not sure how to do this, use the keyword tools listed above or head to the Play Store and check out your competitors.

Take “Canva” for example. Canva is a graphic design, video collage, and logo maker tool. Of course, the Play Store title (currently) includes the following words: Canva: Graphic Design, Video Collage, Logo Maker. Anyone who searches the Play Store for “logo maker” will see Canva as the first result in the results, which will definitely increase the number of downloads of the mobile app.

Tip: Keep geolocation in mind, some keywords will perform better than others in certain regions. Try to use emojis in your app title to grab attention, but don't use them at the expense of keywords.