Optimize local search with mobile SEO

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Use Schema.org structured data for mobile SEO
Due to the limited screen space, a search result with rich snippets stands out even more than on a computer. Using this type of extension helps generate a higher CTR.

If your business has local locations, be sure to optimize your mobile content for local search. This includes standardizing your name, address, and phone number, as well as including your city in your site metadata.

How to optimize your mobile pages
Server response time is one of the main factors influencing the rating of our site. It is defined as the time it takes to load the HTML code. This parameter is influenced by many factors such as server latency, code and file loading time.

Optimize images and graphics
Image optimization aims to reduce their size without losing their quality. This applies to images placed as graphics as well as images that are components of the graphic design of the page. This element australia whatsapp data can significantly improve the usability of our page as well as the rating given by Google. In several projects, the change was significant. Image optimization improved the page's rating in PageSpeed ​​Inside from 30 to 60. Such a change has a real impact on the ranking of our page.

Reduce the size of the above-the-fold content in mobile SEO
If the amount of data being transferred exceeds the “initial congestion window” (usually 14.6kB compressed), it will require additional connections between the server and the user's browser. For users on low-bandwidth networks, such as mobile networks, this can cause significant delays when loading the page. We can speed up page loading, this requires that we limit the size of the data (HTML tags, images, CSS, JavaScript) that is generated before the actual content.

Remove Render-Blocking JavaScript
Before a browser can display a page, it must generate the HTML DOM tree. During this process, when the parser encounters a script, it must stop the process and execute it before it can continue parsing the HTML. In the case of an external script, the parser is forced to wait for the resource to be downloaded. This causes one or more loops to restart and delays the first rendering of the page. Avoid these blocking situations and events by generating JavaScript, especially external scripts that must be downloaded before they can be executed.