Insights Report - Delayed Off-Screen Images

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Lazy loading of images. Lazy loading is second on this list because I often find it at or near the top of reports. Remember the advice above about delaying showing behind-the-scenes images. Every time you see this, you know it's lazy loading. As I discuss in this excellent article on the subject, lazy loading is defined as follows: Lazy loading simply allows you to delay the slow loading of page elements until after the page has rendered. This is a way to ensure that users who visit your site don’t leave without doing the hard work of loading some larger, non-critical elements. So let’s go back to the reports and look at the Delayed Off-Screen Images tab: .

Want to see this: This is the same culprit we found in the albania consumer email address previous section. Good news. Because depending on the type you use, whether it's , , , or , you can usually eliminate image compression and lazy loading all at once. For example, there is a great extension that does lazy loading and batch compression. On the other hand, this will require very specific but very actionable advice that you can pass on to the developers. You can use your own plugin. Bless It Heart defaults to lazy loading for all its images. No matter what backend you use, just learn the suggested implementation and start attacking from there. Optimize for mobile first. Now that you understand the power of this approach, we might have neglected to mention it before moving on to the next section: Don’t stop at the Actions tab of this report.

Depends on your business model and website. Features. In some cases, you may receive more mobile traffic than desktop traffic. A quick look at the analytics will give you the exact percentage. Even websites that work well on desktop computers often don't perform well on mobile devices because mobile devices have their own specific requirements that must be met to achieve maximum speed. We can use fractions as an example. At first glance, traffic reports look pretty brutal, and I'm sorry to say that if you've never studied traffic speeds, you'll probably see something similar. Most website owners ignore this area and therefore see ratings in and . But guess what, that probably means your competitors aren’t delving into this space either.