CAROLINE: topic. So obviously your company, right, is in the AI and machine learning space, which is a space that is moving very fast and growing. You know, there are lot of companies, new companies emerging like all the time, and new terms emerging all the time. So in such a market, to be successful, it's pretty essential to mexico whatsapp numbers define what your company is doing really well, and you know, standing out, which it's also very difficult to do.
DOMINIC: Yes.
CAROLINE: So what is your approach to positioning your company and standing out in a market that is, or category that is exponentially growing?
DOMINIC: Sure. So there are a couple of really interesting things about emerging on recent markets in terms of just how the market develops, the trends that are introduced, and then how do you as an organization think about those trends or then eventually tiers up to one, based on how it's been adopted in the market.
There's a couple of things that I like to do. So the first thing that I would do is really just try to understand what are the terms that are in the market and how they've been defined. So a really good example is, you know, when I was at MarkLogic, for example, this was back when big data was first becoming a term, right? We sat in a room and we're saying, "Are we big data? Are we not big data?" Eventually you started to see all of these tangential terms come out, which were really big data and NoSql, NewSQL. So, you know, it's really comes down to sort of a couple of things for me.
So number one is your audience, how does your audience for your topic, how are they talking about the problem? And then also looking at yourself in terms of where in the market do you think you fit based on the value propositions or really the problems that you solve for your customers? Because if you try to approach it from a perspective of, 'I'm going to tell you who we are and what we do', you can really run into a wall. If you approach it from more of a, 'If I put myself in my customer's shoes and think if I have this problem, what do I type into Google?', it starts to give you a little bit of a different perspective in terms of how you should be thinking about how you position yourself or your company in the market.